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By: Ben Zimmer,
on 1/10/2008
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The American Dialect Society has announced that the Word of the Year for 2007, as voted by members at its annual meeting, is subprime. It’s a sturdy choice, given how much media attention has circulated this past year about the financial crisis in the housing sector blamed on mortgage loans made to high-risk borrowers with credit ratings that are less than prime. Subprime (sometimes hyphenated as sub-prime) might not be as flashy as some previous selections by the ADS, such as truthiness in 2005 (comedian Stephen Colbert’s term for “truth from the gut” unencumbered by facts) or plutoed in 2006 (’demoted or devalued in the manner of Pluto losing planet status’). Nonetheless, the word has an intriguing history, even for people like me who aren’t terribly fascinated by the lending practices of banks.
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