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1. 5 Small–But Vital–Tasks for Off Days: #4 is the Worst


" Saucy is a real character dealing with real stuff—hard stuff that doesn’t have easy answers, not in real life and not in fairy tales, either. This is a really compelling and ultimately hopeful story. Highly recommended." – Debby Dahl Edwardson, National Book Award finalist and author of My Name is Not Easy Read a sample chapter.

Today is an in between day for me. I’ve finished one speaking gig, but have another on Saturday, the Little Rock Chapter of the American Christian Writers. I’m working on that presentation, of course, but I have some extra time today. I’ve just finished a project and I’m in between projects. So–an off day?

No. Here are small tasks that always need to get done. None of these are major priorities, but just maintenance work for my online presence.

  1. Amazon Author Page. Using my account at Author Central , I am updating my bio to include recent books. This is an important, free page that Amazon provides to authors to help promote your books. It should be updated as often as there’s News to report.
  2. News Page. Of course, the News Page on my own website is important to keep updated–and there are updates there for you to read. Here’s why it’s important to keep it updated.
  3. Tweaks on existing manuscripts. I think slowly. Sometimes, it takes me a long time to realize how to exactly say something or what a story needs. But when I finally think of it, I’m deep into another project and there doesn’t seem time to go back to the old one. After all, it’s just a small tweak. Well, those small tweaks may be the most important I ever do! I’ll tweak a couple things today.
  4. Accounting. Boo! Accounting is my least favorite thing to do, so it sinks to the bottom of my priority list. But today, I don’t have a priority list, so I’d better catch up on it.
  5. Read, Share, Re-Tweet, Re-Pin and so on. Social media is about sharing original content. But it’s also about curating content from others. I make it a priority to share my original content, but I find less time to read others’ blogs, share important FB updates, ReTweet and Re-Pin. Days like this, I take the time to read that blog post I bookmarked two weeks ago, but still haven’t read. It feels leisurely!
  6. For example, here’s a great video of Crystal Chan talking about her new book, BIRD. Fascinating to see her inspiration.

    If you can’t see this video, click here.

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2. If Your Book Is Available on Amazon Do You Have an Author Page?

Guest Expert: Phyllis Zimbler Miller

If you are traditionally published and your publisher hasn’t done this for you, or if you are self-published and didn’t know to do this yourself, take advantage now of an Amazon author marketing opportunity by creating an Amazon Author Page.

I just self-published my 86-year-old father’s comedy short story book (The Love Life of Howard Handsome and Other Short Stories) through Amazon’s CreateSpace. When the book was first displayed on Amazon, if you clicked on his name you went back to the book listing shown in search results for his name (the screen BEFORE you click on the book title and land on the actual book page).

Once I set up his Author Page, when you click on his name you now go there.

What is an Amazon Author Page?

An opportunity to let prospective book fans know more about you, the author.

On your Author Page, besides having a short bio and author photo, you can upload:

• Your blog posts (you can have feeds from more than one blog)

• Author events

• Additional photos

• Video

• Your latest tweet on Twitter

Of course all your books are there too.

To create an Author Page:

Go to Author Central at https://authorcentral.amazon.com/ and click on “Join Now” next to the home button.

Answer the questions and then get your confirmation email. Once you’ve done this, you can start adding info to your Author Page.

And while sometimes you may want to send people to a specific book page of yours on Amazon, other times you may want people to see everything you have on offer.

In this second case you can create a shortened URL for the link to your Amazon Author Page. (As an example see my Amazon Author Page at http://budurl.com/PZMAmazonPage ) Then you can give out this shortened URL when you want people to see all your books at one time.

Having a robust Amazon Author Page gives you an excellent opportunity for prospective book fans to “connect” with you. Make sure you take advantage of this opportunity!

Amazon Kindle tip: If you don’t have a Kindle, you can still buy Kindle eBooks and read these on your computer. Go to Kindle Support and you can download free Kindle software for a PC or a Mac.


Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the marketing consulting company MillerMosaicLLC.com, which works with clients including book authors to effectively use social media marketing. Phyllis is also a ficti

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