Today we have the great pleasure of being the host on Day 3 of the Virtual Blog Tour of author Lynn Serafinn whose book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell launches on Amazon on Tuesday December 13, 2011.
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.
Yesterday, Lynn visited Roy Martina at his blog Emotional Balance, where they talked about marketing disease, traps and the positive side.
Today, we’d like to share with you a recent interview we had with Lynn when we got to ask her some questions on purpose and 7 Relationships/Sins in marketing. We hope you enjoy it.
——-
BookBuzzr: What is the purpose behind your book? Is it inspired by events and experiences from your life?
Lynn Serafinn: Well, the original purpose of the book was quite different from what it turned out to be, and certainly when I started writing it, it was definitely inspired by events and experiences from my own life. The first thing that kicked it off was the fact that, about 5 years ago, I was really stuck in my business because I hated the “traditional” ways of marketing that so many business advisors and coaches were feeding me. But as I started to develop my own strategies for marketing, I noticed I was getting more and more coaching clients (I was a life coach back then, not a book marketer) who came from holistic professions (Reiki, Homeopathy, Reflexology, nutritional therapy, coaching, etc.). All these clients seemed to hate marketing just as much as I had in the past. The problem was, they were going out of business because they had no idea how to help their businesses grow. So as I started to evolve into a “holistic” marketer, I thought a book for these kinds of people would be very useful, as I could talk about different ways to market yourself that were in alignment with the kinds of values these people tended to have.
However, as I started to write and research the book, I began to realise that this subject was MASSIVE. The historical impact of marketing I uncovered, and its parallels with the increase of disease and environmental devastation, was nothing short of shocking. I began to see a much larger picture of how modern marketing had shaped our society and our worldview over the past century. It was the
Add a Comment