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Books really do make the best gifts, for everyone on your list (and especially kids). Here are just a few reasons why:

* Books are evergreen – they keep on giving, well beyond the day they are received. They give with each read, and if they are subsequently shared or passed down, they keep on giving. They are like presents that can be opened over and over again.

* Books send a message to the recipient beyond that of the book itself. They tell the reader, “I care about you. I think of you as this sort of person, and therefore I think you would enjoy this book.”

* Books educate, inform and inspire. They broaden consciousness and perspective. They also cultivate curiosity, nurture the imagination, and promote a sense of wonder.

* Books provide outstanding long-term value for a relatively low cost.

* Giving young people books as gifts subliminally underscores the connection between reading and the joy of receiving, thus strengthening the association between books and pleasure.

* There are countless types, genres, styles, subjects and authors to choose from, maximizing your opportunity to find something uniquely suited to each recipient.

* If you are overwhelmed by options, or not sure where to begin to find the right book for a loved one, there are myriad resources to help. Your local bookseller is trained to help match the right book to the right person. You can also explore Amazon.com’s “listmania” lists and “Customers who bought this book also explored…” feature. You can pick up a copy of the New York Times Book Review, Publishers Weekly, American Libraries magazine or any number of other publications dedicated to reviewing books. There are even websites geared to helping people find books they love – one to explore is www.goodreads.com.

Plus, I’ll be posting next on great books to buy (or give) about reading and writing.

So give the best gift of all this year. Give books!

November is National Inspirational Role Models Month. Whose posters are on your child’s walls? Whether its sports, music, fashion, or any other subject of special interest to your child, providing books that speak to a personal passion builds on the association of reading with pleasure. It is also a powerful way to affirm your child’s individuality.

Our teenage son Sam has always been Mr. Non-Fiction. When he was very young, he was passionate about trucks. We read everything we could get our hands on in the “truck” genre, from You Can Name 1000 Trucks to I Stink! These days, he’s into humor, baseball, and classic rock.  We offer up a lot of baseball and musician memoirs, and point him towards authors like Gary Paulsen, Gerald Durrell, Mike Lupica and Matt Christopher.  As long as he’s reading for pleasure, we’re happy.

Our seven year-old daughter Hope is all about fantasy. Her heroes are princesses, fairies, ponies and ballerinas, along with girl rock stars, fashionistas and just plain gutsy girls. (What can I say? No matter how hard we tried to be gender-neutral parents, we ended up with two gender-stereotype kids.)  She loves series books, including the Pony Pals, Rainbow Magic and Magic Treehouse series, as well as the Allie Finkle, Just Grace and Clarice Bean books.  As long as the protagonist is female!