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Seven Lively Steps to Selling a Kindle or Smashwords/ebooks
                                     by Robert W. Walker
               ...a highly recommended lists of Do’s and Don’ts.

1. Do NOT price your book high thinking you will make more money and more sales at the high end. A $25 hardcover sell of a book in the paper world does not put two dollars in your pocket, whereas a 2.99 Kindle title does. Multiply that by a hundred sales on kindle as opposed to ten hardcovers and you get a glimpse of the new sell through reality in the virtual world.

#1 DO price your ebook at the low end. In fact, the #1 best thing you can do is to make a kindle reader a low-ball offer; it cannot be too low for Kindle readers; they really like FREE books, so go figure LOW. Getting into five and six bucks is HIGH. Almost all of mine are priced at 1.99 or 2.99 but when selling a thousand in a month as I did last month, this is good news that my books are set at low low low prices. It may on the surface appear counter intuitive to slice your price so deeply, but with a book at seven and eight dollars—the same book—it will not MOVE. You might sell one, two, even three books in a given month at this price, maybe. I speak from experience of having several kindle titles with price controlled via the publisher and they have sold a whopping NOTHING. So in essence, gaining a thousand new readers and making a killing at the low pricing is working out just fine as a new business model for this author.

2. Do NOT use a cliched or lame or limp title or cover art of the same nature.

#2. DO work up an interesting title; give it thought and shop it around to friends and ask for suggestions. Work at creating a title that grabs the reader, and as for cover art, get a pro graphic artist working on it and keep it relatively simple and straightforward. Complex seldom works on a book cover.

3. Do NOT ignore getting blurbs and reviews thinking they're unimportant for ebooks, because nothing could be further from the truth.

#3. DO blurbs and reviews of your ebook help sell books? Indeed yes. How do you get blurbs? Reach out to authors who write in your genre; you'd be surprised how many Yes's you can get by putting in the effort of asking. A lot of heavy hitter authors do respond to such requests, espcially if you have met them at a conference or quote from their keynote address~ in short, don't be shy and be passionate about your work, champion it.

4. Do NOT fail to rewrite and rewrite and rewrite your book's description. It is of great importance and not to be skimmed over.

#4. DO by all means make your book description the most important short-short you will ever write, the story about your story. It is so important as the segway to the book itself. Imagine what your dream of the perfect copy on the back of your book must read like. Get in as many of the 5W's as you can: Who, What, Where, When, Why and maybe How as these relate to the story. Name names, use details of character and setting for instance.

5. Do NOT make errors or missteps in your description of the book. If a grammar problem exist in this paragraph of description, readers will imagine the worse about your text.

#5. DO by all means rewrite over and over until it is as polished as a jewel.

6. Do NOT ignore the final formatting on your book; do not assume it is pristine from top to bottom.

#6. DO closely check the formatting after the html conversion and look over your entire book to be certain the reformatting has not thrown in a lot of WingNut stuff. People who buy and read and run into this kind of problem in the midst of the story really detest it, and they talk to their friends. They will talk more ab