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Viewing: Blog Posts Tagged with: ard, Most Recent at Top [Help]
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1. One-Sentence Summary Critiques & Tips

Today I'm offering some thoughts on a few of the one-sentence summaries that were entered in the contest. Sometimes it's helpful to see what's not quite working, in order to learn how to do it better. Maybe these examples will help you spot something you can improve with your own pitch. We'll group them according to common problems.

Issue: Not using specific language. Many pitches suffer from being a bit too vague to effectively build interest.

When things are not what they seem, Kimberly must overcome many obstacles in her life, to find herself again...at any costs.

>>Notice the general, not specific words. “things are not what they seem.” “overcome many obstacles.” “find herself.” They lack real meaning and don't give us anything to visualize. After this pitch, we still don't know what the story is about.

When a lonely scientist’s nightmares become reality, she must embrace her magical abilities to save her planet from an invading alien force.

>>I don't know what the nightmares are about, there is no clue as to the nature of her magical abilities, and the alien force could be darn near anything. Just a few carefully chosen words could make this more visual and draw my interest.

After the world she grew up in is irrevocably altered, a girl named Evernow determines to live by her own rules in the fractured world she’s been left with, even if that means treading a fine line between species and the battles taking place between them.

>>Again, use of non-specific words makes it impossible to understand what this story is really about. “irevocably altered.” “live by her own rules.” “treading a fine line.” These are amorphous terms, they're not visual or compelling, so there's nothing I can actually picture happening in this story.

Note: Although I didn't include any examples here, quite a few of the contest entries had a character needing to "deal with" something. Be careful of that language. To "deal with" something is again, vague and non-visual.

Issue: Confusing or just doesn't make sense.

A Bible belt of California teen, hell-bent to choreograph a Moby Dick modern dance masterpiece, is blown off course by the true love of a purity-ring wearing eco-warrior.

>>Unfortunately this doesn't convey a coherent story. The danger, besides not making anyone want to read the book, is that someone might assume the problem isn't just a muddled pitch, it's a muddled book.

When the ship carrying Marcus Reider sailed into Lemaigne, the city's Observer had no idea this would overturn his loyalty to the Security Corps, and his sense of reality.

>>I couldn't make heads or tails of this. There's nothing to grab on to.

Reviewing the origins and impact of today’s dichotomy, a new paradigm is offered for the relationship between social action and evangelism in 21st century Christianity.

>>What is "today's dichotomy"? Starts off confusing, and feels like jargon. It also uses the passive voice. This pitch is unclear and doesn't make the book sound interesting.

A kick-ass heart surgeon, hung-up on a terminal patient, is thwarted by a hot researcher who is not sharing his discovery until it is stolen and they are fighting for their own lives.

>>This is confusing and the language is unspecific. What does “kick ass” actually say about the heart surgeon? And by “hung up” do you mean

52 Comments on One-Sentence Summary Critiques & Tips, last added: 6/11/2010
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