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A note before I get into this weeks topic:
THE PAWS AND CLAWS GALA WEBSITE is up!
Scroll down to see the developing piece I'm working on.
Making "the list"...
A very important part of being an illustrator that can actually survive off of the jobs they obtain requires marketing. While I did do a limited amount of marketing last year, I've taken it upon myself to up my antics this year. As I hope to be a full time freelancing illustrator again by summer (for those of you who don't know, my husband went back to school for 3D animation and modelling last fall and with the pressure of supporting us both on one income I took up a part time job and leapt into as many local craft markets as I could to sell my work face-to-face) I'll need to be exposing myself to the biggest audience I can.
Here's a list of things I'd like to accomplish marketing-wise in 2008:
1) Update website by taking dreamweaver/flash classes
2) Get my portfolio on children's illustrators.com
3) Do another postcard run
4) Enter contests (commarts,applied arts, ACE awards)
5) Become involved in charity auctions with my art (down for 3 this year already)
6) Reasearch other ways to reach clients in children's illustraton market (European emphasis while dollar is strong)
7) Update portfolio for my agent, Maggie on a monthly basis (min)
8) Do group art show for fine art exposure
9) Sign up for more arts/craft markets
Creating a list can be a good place to look at what your marketing plans are going to cost and what you can afford to do/not do. Keep in mind that while your business is new, as mine is, shying away from marketing that looks expensive may keep your business hidden as well. Here's the update on "Barnes Garden" (see original post
here)
Overlook's very own book hottie is in Gawker's "Hot Straight Men of Book Publishing" Poll Top 3! Vote early, often and from every computer you can for our man Aaron (and read Charles McCarry's Christopher's Ghosts, while you're at it.). Democracy is a gift and a solemn duty. Vote today. And then 5 minutes later. And then 10 minutes after that. And so on. And cheers to gawker's bookhotness judge the delightful Ms. Emily Gould. She obviously knows her hot.
Your votes put Overlook's belovedly scruffy Aaron Schlechter over the top of Gawker's "Hot Straight Men of Book Publishing" poll, Round One!" Thanks to everyone who voted and stay tuned. Aaron will need *your votes* to claim one of Book Publishing's highest honors!
The beautiful and talented Gawker dot com genius Ms. Emily Gould is on a search to find the big male hotties of American Book Publishing. And Overlook's very own Aaron Schlechter is in the running. Vote early, often and over and over again for our beloved Associate Editor! From every computer you can! Put Aaron over the top! For the honor of the Overlook and in praise of editorial *hotness*!!
I love your list, thank you for sharing. Its always great to see what others are doing to get themselves out there in the market!