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1. The newest thing in children’s books……augmented reality technology

One thing I was looking forward to seeing at the Bologna Book Fair is whether or not there would be a focus on electronic books (otherwise known as e-books or digital books) for children. With all the hype about Amazon’s Kindle and Apple, Inc.’s recent announcement that they had agreements with five of the six largest publishers that would allow them to distribute e-books on i-Pads, I wondered if this technology would be highlighted at Bologna. Well….after spending four days at the Fair I didn’t come across anything to do with e-books.  However,  I did come across the books What Lola Wants, Lola Gets! and Tyrone the Clean ‘o’ Saurus (written by David Salariya, illustrated by Carolyn Scrace, published by Scribblers) which were receiving a lot of attention! These two books are reported to be the first books to use augmented reality technology for young children. Simply put, when you hold certain pages of the book up to a web-cam you see the characters burst vibrantly to life in full 3D animation, accompanied by music! Check out this video to see it in action.

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