I finished this last summer (june 06) but was asked to keep it under my hat until now.
The Brief was to produce a poster celebrating St. Patrick's Day for Murphy's.
As it was for the export market I was able to exploit all things Oirish; leprechauns, shamrocks, Irish dancing, Irish music and the craic. The posters would be put up in bars (Irish one's no doubt) across the world.
I produced an initial 3 rough options
option [A]
option [B]
option [C]
A final rough was drawn up based on option [C. This included the clients comments and some refinements.
After this was signed off I started the final artwork.
Artwork was produced in photoshop, a 350mb file with over 100 layers at one point.
I've just finished a Halloween Poster but it will be November before I can stick it up here.
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