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If you’re ready to take a breather from the comic book culture wars, a couple of articles this week examined various vital aspects of comic book sales. CBNC pointed out what we’ve been saying here on and on for years, with the succinctly titled Comic books buck trend as print and digital sales flourish, and they […]
Great insights. Last night on my commute home, the guy in front of me was reading Hellboy via ComiXology , the guy next to me had a JLA HC collection/GN, and I had was reading a digital comic but had a floppy with me too.
As one of the old time commentators, I think you are absolutely right about the sustainability of the old, accepted notion of a comic (especially those outdated attempts to recapture the old X-men or Teen Titans heydays with teams of youthful superheroes)
However, I don’t fret for the medium. As we are seeing with people like Noelle Stephenson, there are markets outside standard comics that seem to be doing just fine.
Instead of dollar amounts, I wish the first chart was physical units. As cover prices have gone up, that will increase dollar amount even if the units shipped is stagnant.
I’m also not surprised that TPB appear to be stagnant. Most Diamond accounts are DM stores. Most DM stores sell singles. Only a small subset of customers will buy a trade if they have the singles, and others will get it if they can’t get back issues. Most TPB prices are no cheaper than buying all the back issues which can often be found on the shelf at my local shop. If I want a TPB, it’s also cheaper to them online from Indigo, Amazon etc instead of paying full cover price (or marked up US as many Canadian shops are doing now) at my local shop. I am also guaranteed to get a new copy and not one that has been thumbed through by customers.
Meanwhile, the Walking Dead has relaunched how many times? Oh right, none.
Imagine that – if you put out consistently good material, sales will remain consistent as well.
Make mine Image.
I think one of the reasons paper comics still sell is because people spend so much time staring a computer screen. They do it for work, they do it with their phones to distract themselves. etc..
At some point you (and your eyes) want a break and physical book is a good way to do it.