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Blog: The Children's Book Review (Login to Add to MyJacketFlap)
JacketFlap tags: Giveaways, Blogiversary, Happy Birthday, Giveaway, featured, Sweepstakes, Add a tag
Blog: The Official BookBuzzr Blog (Login to Add to MyJacketFlap)
JacketFlap tags: giveaways, Authors, contests, book giveaways, Book Marketing, Sweepstakes, BBMTC, Add a tag
A new kind of giveaway turns contacts into evangelists to sell more books
Guest Expert: Penny C. Sansevieri
We have marketed hundreds of books over the years, and many of our authors have launched their own book giveaways. For them and every other author we’ve spoken with, those giveaways just don’t do much to generate awareness, buzz, excitement or sales.
While book giveaways are common (a Google search for “book giveaway” yielded 1.7 million results), they don’t do much for the author, and they may even be counter-productive.
Let’s talk about why your typical book giveaway doesn’t work, and then we’ll talk about a new approach.
When we worked with Book Sweepstakes LLC to develop a new kind of Viral Book Sweepstakes platform, we knew that we needed to analyze all of the reasons typical giveaways don’t work and craft a solution that met those challenges. In fact, we wanted to go further than that; we wanted to create a platform that was inherently viral. We wanted a platform that would turn contacts into evangelists to promote the book, bring more visitors, and turn them into evangelists to bring even more people.
First, if you’re going to do a giveaway I suggest that you look at all of the elements of a successful campaign.
Have a great prize: First, a book isn’t the best prize to give away. Why?
Well, it’s a low dollar item. To attract attention, to get visitors to come to your site, to get them to fork over their email address, and to get them talking about your book so more people come, you need a sexy prize.
Giving away a book has another downside: it actually undermines sales. How so? Well, you got someone to your website, and they’re interested in your book. Now, it’s time to close the sale. Sales are what you want, yes? But why should they buy now if they might win later? Bye, bye, customer. No sale today for the nice author who is giving away her book.
When we created our AME Viral Book Sweepstakes platform, we decided to give away the iPad2, which everyone really wants.
So offer a great prize!If you don’t want to offer an iPad, make sure the prize is worth at least $500.
The importance of going viral: You probably know the term going viral, where things spread from person to person, and from more people to more people, like the flu. That’s what you want for your book. You want your contacts, friends and readers to tell more people about the book. Why is that so important? Because that’s what generates sales. NPR reported that 80% of book sales are prompted by word of mouth!
A typical book giveaway certainly doesn’t drive viral word-of-mouth buzz about your book.
How to go viral: Typical giveaways stop at ‘register here to win,’ and they don’t reward people for spreading the word.
You need a couple of things to make your book spread virally, and since a typical book giveaway doesn’t do that, we set out to develop a platform that does. Here’s what it takes:
People are busy. Why should they take the time to tell others about your book? You need to offer an incentive. Remember that great prize – the iPad2 – we talked about above? In addition
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Blog: the pageturn (Login to Add to MyJacketFlap)
JacketFlap tags: HarperCollins, Books, Authors, contests, series, Maryrose Wood, tween, sweepstakes, Tween books, Balzer+Bray, Add a tag
You’ve read the first book in the INCORRIGIBLE CHILDREN OF ASHTON PLACE series by Maryrose Wood, right? For heaven’s sake, I hope so! It received four starred reviews and appeared on Kirkus’ 2010 Best Books list, among other accolades. Not to mention that it’s extraordinarily clever and funny, of course!
The second book in the series, THE INCORRIGIBLE CHILDREN OF ASHTON PLACE, BOOK II: THE HIDDEN GALLERY will be on-sale February 22, 2011. To celebrate, HarperCollins will be hosting a sweepstakes: grand prize, an e-reader with which to read all the sage words of advice from Agatha Swanburne. And we’ll also have four first place prizes – a copy of the newly released paperback of the first book in the series, THE INCORRIGIBLE CHILDREN OF ASHTON PLACE, BOOK I: THE MYSTERIOUS HOWLING.
Want to enter? Click here to get all the details and, hopefully, this will help quell your impatience until the next book comes out. In the immortal words of Miss Agatha Swanburne: “To be kept waiting is unfortunate, but to be kept waiting with nothing interesting to read is a tragedy of Greek proportions.”
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Blog: Young Adult (& Kid's) Books Central (Login to Add to MyJacketFlap)
JacketFlap tags: contests, Giveaway, deathly hallows, sweepstakes, reelz channel, harry potter, Add a tag
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Just two more days!!! |
In celebration of Deathly Hallows Part 1 (Got your tickets yet?), coming this Friday, ReelzChannel is hosting Harry Potter Week! Check their site for exclusive tidbits like these:
Each day, Hollywood Dailies has a new cover story about the Harry Potter series, the new Deathly Hallows movie or the cast. Catch it at 5:30pm ET.
Maltin on Movies on Friday, November 19 at 11:30am ET/ 8:30am PT
Host Leonard Maltin reviews Harry Potter and the Deathly Hallows: Part 1. Don’t miss what Maltin has to say about the beginning of the end for the Harry Potter series.
Our week culminates with “Spotlight: Harry Potter and the Deathly Hallows” on Saturday, November 20, 2010 at 10:30am ET
Hosted by Draco Malfoy himself—Tom Felton, we’ll look back on more than a decade of the Harry Potter series. With the conclusion drawing close, hear from the stars on what happened during filming for the final two movies and what their journey has been like. Hear from Daniel Radcliffe, Rupert Grint, Emma Watson, Ralph Fiennes, and director David Yates.
Each day, check out the fan results on Hollywood’s Top Ten. You voted on the lists and we put them together. Watch every day at 5:00pm ET and don’t miss how the fans voted.
A complete schedule and channel numbers are available on our website at www.reelz.com/watch
Also, make sure you enter the Harry Potter sweepstakes! Check out www.reelz.com/fbwin for more details.


Blog: Through the Looking Glass Book Review (Login to Add to MyJacketFlap)
JacketFlap tags: Sweepstakes, Diary of a Wimpy Kid, Add a tag

from Twentieth Century Fox, in theaters Friday, March 19.
A complete set of Diary of a Wimpy Kid books, including the new The Wimpy Kid Movie Diary, Jeff Kinney's original book about how the movie was made, and a cardboard Wimpy Kid standee.

Copyright © 2010 Twentieth Century Fox Film Corporation. All Rights Reserved.
DIARY OF A WIMPY KID is trademark of Wimpy Kid, Inc.
© 2009 Wimpy Kid, Inc. All Rights Reserved. Add a Comment

Blog: Through the Looking Glass Book Review (Login to Add to MyJacketFlap)
JacketFlap tags: contest, Sweepstakes, Diary of a Wimpy Kid, Blue Bloods, The Tale of Desperaux, Add a tag
If you are a teacher or a librarian you might want to enter this sweepstake event. One school and one library will be awarded a fantastic prize - an advanced screening of the new film, The Tale of Despereaux. Four runners up will win a Tale of Despereaux gift basket containing, among other things:
A selection of five award-winning Kate DiCamillo books in hardcover
A $50 movie theater gift certificate to see The Tale of Despereaux in theaters
One copy of The Tale of Despereaux video game (for PC)
One Despereaux plush


One visit by Jeff Kinney to the winner’s school.
One framed “Wimpify Your Family” original comic by Jeff Kinney.
One signed copy of “Diary of a Wimpy Kid
Do-It-Yourself Book” by Jeff Kinney.
30 Runners Up Receive:
A signed copy of “Diary of a Wimpy Kid Do-It-Yourself Book”
by Jeff Kinney, to be mailed to the winners.

Blog: Shrinking Violet Promotions (Login to Add to MyJacketFlap)
JacketFlap tags: public speaking, public speaking, Add a tag
At work today I was talking to a coworker. I had taught a workshop last Saturday and would be coming in late tomorrow because I was doing a school visit in the morning. My coworker looked at me, jaw agape, and said, “Oh my God, I could never do that. Never. I would be a nervous wreck for a full week before I even had to speak. And then I would just stutter with nerves.”
And as I listened to her, I realized she was describing me, four years ago.
Four years ago, the mere idea of speaking in front of more than two people who weren’t related filled me with dread. My palms grew all sweaty, my throat dry, and my voice got shaky with nerves. Sometimes, I even couldn’t breathe—literally—while attempting public speaking and had to come to a complete stop and gasp down some oxygen, because my lungs constricted.
But lately I’ve noticed something, and it really hit me over the head last Saturday. I was barely nervous at all anymore. In fact, I don’t even think what I was feeling could be called nerves, more like anticipation, looking forward to getting the workshop ball rolling, as it were.
Sure, I was wondering if I had too much material or not enough, or if I had enough copies of the handouts or had provided enough examples—but no, lung-clenching, throat constricting, oh-my-god-I-can’t-breathe case of nerves. The whole public speaking part of it wasn’t even an issue.
Somewhere along the way, I got used to the act of public speaking. And while there will always be some situations that are more comfortable than others, I now have some success to draw upon.
That's not to say I'll always be fine with every public speaking occasion in the future. Hardly. This was only a group of about thirty, and I was talking about writing, not me or being an author. Put me in front of a group of 200 adults? Yeah, I'll probably continue to be a little nervous. But now that I have proof that I can acclimate to these sorts of situations, it makes it just that much more worthwhile to push myself a little bit in that direction. Mary even has a name for these sorts of goals, push goals? Stretch goals? Can't remember...
Anyway, that’s what I’d like to share with any of you Violets with a similar dread of public speaking: you really and truly can become accustomed to it through practice. And this is coming from someone who swore they would never be able to. I never set out to get used to it, but I kept plugging away at a few speaking opportunities, letting my love of connecting with a room full of kids or sharing craft elements with fellow writers overcome my fear of speaking in front of groups. And Voila! It did in fact get easier…
And trust me, if it can get easier for me, it can for you too...
Read the rest of this post

Blog: Pub Rants (Login to Add to MyJacketFlap)
JacketFlap tags: Awards, public speaking, Book Sense, Add a tag
STATUS: I’m still riding high from yesterday’s news!
What’s playing on the iPod right now? (SITTIN’ ON) THE DOCK OF THE BAY by Otis Redding
And the good news just keeps coming.
And PRIME TIME was nominated for a Romantic Times Reviewer’s Choice Award.
Sheesh. I’m going to have high expectations for the beginning of next year.
The Women’s Voices Series
“So, You Want to Write a Book”
January 20, 2008 - 3-5 p.m.
BOULDER BOOKSTORE (Boulder, Colorado)
Two authors, a literary agent, a publishing house acquisitions editor, and a publicist discuss the process from concept to published book and marketing. This is an outstanding opportunity to discover the inside story about book writing, from dreams to reality! Panelists will be:
Kim Reid, author of the narrative nonfiction memoir No Place Safe (Kensington 2007), her story of a childhood shaped by her cop mother's investigation of an Atlanta serial killer in the early 1980s.
Kristin Nelson, literary agent, who established the Nelson Literary Agency in 2002. Since then, she has sold more than 65 books to such publishers as Random House, Hyperion, Harlequin, Simon & Schuster, Hachette/Warner and the Penguin Group. Her authors are RITA-award winners and New York Times and USA Today bestsellers.
Michelle Dally, author of the novel A Highly Placed Source (Ghost Road Press 2007), a satire that targets Colorado politics, media, and the religious right. She holds a JD from Georgetown, was part of the Denver Post team that won a Pulitzer for its coverage of Columbine, and has worked as a legislative aide to Senator John Chafee (RI), and a lobbyist for a children’s mental health hospital.
Jennifer Coffee, acquisitions editor at Sounds True, a multi-media publisher of tools and teachings for personal and spiritual transformation based in Louisville, Colorado. She holds a BA in Music and Religious Studies and an MA in Buddhist Studies and Tibetan Language from Naropa University.
Bella Stander, promotional consultant and producer of workshops for authors of commercial trade books, is an author’s best friend. She is also a program organizer for the Virginia Festival of the Book and a long-time contributing editor at Publishers Weekly. Her book reviews have appeared in such publications as Entertainment Weekly, People, the Wall Street Journal, and the Washington Post.
Moderator: Rosemary Carstens, freelance writer, author, and marketing consultant. Rosemary Carstens is the editor of the quarterly e-zine FEAST, about books, art, film, food, and travel. She is the author of DREAMRIDER: Roadmap to an Adventurous Life (2003) and co-author of Sustaining Thought (2007). She has been published in regional and national magazines and is an avid adventure traveler. When not writing or hosting presentations and workshops, two of her favorite leisure activities are surfing the ‘Net and riding crosscountry on her motorcycle, the Road Goddess.

Blog: Pub Rants (Login to Add to MyJacketFlap)
JacketFlap tags: publicity, booksignings, public speaking, Add a tag
STATUS: TGIF! And what I have in front of me to do so I can head out of town for the Thanksgiving long weekend on next Wednesday is a bit frightening. I’m determined to plow through and finish though.
What’s playing on the iPod right now? HARD TO HANDLE by Black Crowes
Agents are book fans too. Bella Stander (book publicity consultant and friend) had mentioned that a fellow Backspace member was going to be at the Tattered Cover this week and did I want to go. I’m always up for supporting fellow members so I said yes. We were off to see John Elder Robison’s reading for his memoir LOOK ME IN THE EYE.
I also had the unexpected pleasure of having dinner with him and his wife Martha before the event—compliments of Bella—but that’s not what this blog is about.
I want to revisit the topic of authors being strong public speakers and if they aren’t, to get savvy at this skill. And I know I’ve blogged about this before (and received a wide array of feedback after the posting) but John’s terrific presentation just reinforced again for me how important it is for an author to be a good presenter—to make the event more than just a book signing.
John didn’t just read from his memoir and open the floor to questions. He engaged us in his passion—which is to make the world more aware and more understanding of those with Asperger’s. I have to say it was very powerful and in doing so, made everyone in that room a lot more interested in buying the book right then and there. I know I got in line and got an autographed copy.
And let me just point out one more thing, John has Asperger’s. If you know anything about this disorder, most folks who have it don’t really like talking and interacting with a lot of people. Hence the title. John named his book that because all his life he heard people say, “look me in the eye when I’m talking to you.” Communication can be tough for an Aspergian.
So just imagine what public speaking might be like. It’s not often an Aspergian strong suit. John didn’t let that stop him and he got savvy at public speaking because he was determined to share his story and his passion—just in case that in doing so, it made a difference.
I can’t stress it enough. If you are an author, master this skill because you never know when you might be presented with many opportunities to share your book, your passion, and your vision with the world.
Oh, I'm so glad you blogged about this! I wish I had a before and after video to show. Remember that promotion retreat we went to at the Mission a few years back? We each had to get up and do a 5-min promo for our book? I do remember thinking I might have to get the defibrillator out for you. ;-) You were NOT taking in any oxgyen at all.
Now you are so smooth, so at ease in your skin. Such a great lesson in the power of experience!
Mary
Thanks so much for the encouraging words. A friend in my writers group accuses me of holding back because I'm afraid of where publishing will lead me. And public speaking is that biggest fear. Right now I'm thinking, Okay, I could handle a group of kids, but the teacher has to leave the room. :o)
I was thrilled when I found your website. Are you familiar with the books of Elaine Aron? We're all HSPs in a pod, we are.
Thanks so much for sharing that! I seriously have a fear of public speaking. I love kids and social occasions. . .but shutter at the thought of public speaking.
"What doesn't kill us makes us stronger."
;-)
I'm an introvert who does well with public speaking as long as I'm prepared (and I'm good at mentally composing what I'm going to say when it has to appear extemporaneous). I tell you this not to come across as smug, but because it's a relief to me when I hear other people confess to being terrified of public speaking. I have gone from being terrified of driving, to dreading driving and being nervous every time I have to drive to a new place. I've been hassled for my driving reluctance (i.e. "It's so easy, why are you sweating it?"), and have rejoined with, "I may not be confident in driving, but I'm confident in public speaking. Surveys show that a lot of people are more afraid of public speaking than they are of death."
So, to all of you reluctant public speakers out there, know this: chances are you're comfortable with driving or something else that makes me go knock-kneed. I tip my hat to you.
Robin,
Funny!
And you’re right. I can’t believe that I’m actually considering joining Toastmasters. Back when I first started visiting Shrinking Violets there would have been no way. I can’t remember if it was you or Mary who said it, but when you concentrate on the craft of writing, the public speaking gets easier. I’ve held back on the Toastmasters thing for the moment because the particular group I want to join meets every Monday night. Don’t think I can put myself through the other six nights of anxiety leading up to it. My cute little picture books would turn into horror novels.
Vuh. Vuh. Vuh.