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Tonight was for writing this post and watching some football and thinking about orange and blue. And then this commercial comes on TV. (Well, this one is a few years old. Same flavor, though.)

Remember this. It means something in a bit. I promise I don’t care where you buy your life insurance.

by Olivier Tallec

{published 2012, by Enchanted Lion Books}

Waterloo & Trafalgar is at once spare and very much not. It’s a book about unnecessary fighting and the two stubborn sides who forget why they are even at odds. They are suspicious, bored, but always staid. Until. A snail, a bird, a different perspective. Different looks a little bit the same after all.Tallec’s goofy little men end up as a charming shout for peace. They are absurd. They are us.

Waterloo. Blue. Trafalgar. Orange. Opposites. Enemies.There they are, as far from one another on the color wheel as possible. Direct opposites. Complementary colors.

Orange and blue are a combination of dominance, because each is competing for the attention of your eye. One cool, one warm, constant attention-grabbers. Because of their stark contrast, each truly shouts.That’s why it’s a duo you see in a lot of advertising for banks, credit cards, and other Important Things. Would that Northwestern Mutual commercial be as strong if it were in a different color palette? Probably not. They want to imply strength, power, and – well, life.

And, ahem. I’m a fan of these two colors. Note my blog header and the rest of this thing’s design. Those design decisions were intentional, and since you are reading this and hanging out here with me, it might just be working.Perfect choices for Waterloo and Trafalgar, right? It wouldn’t make sense for those two ridiculous little men to be represented by closer together hues. Their orange and blues are a tenuous balance.

Besides a color scheme that works, that sings, and that smacks you in the gut, this is just a darn beautiful book. The paper is thick and rich to the touch, and some split pages inside extend the stories and heighten the division at hand.I love the die cuts on the cover – those clever windows reveal these two nuts and their telescopes at the ready. And the endpapers’ narrative is subtle as it holds the story in place. The carved out holes close up by the end, and the stream of blue and orange smash right up against each other.Still different, still far apart on that wheel. Transformed into something lovely together.

Ok, ok. One more orange and blue moment I love is the opening title sequence to the James Bond flick, Quantum of Solace.

(These titles are created by a studio whose motion design work is just spectacular, MK12. They are the creative minds behind the visuals in Stranger Than Fiction and the gorgeous end titles of The Kite Runner. By the way, notice the colors in the first minute of that one!)

And! A whole slew of orange and blue on movie posters. You won’t un-see this color palette once you start noticing it. That’s a promise prefaced with a slight apology! Here’s just one: