According to new research from Nielsen, the kids/tween online space is continuing to grow making Gen Z or whatever you want to call the coming wave of teens even more wired then the current generation. From the AdWeek article: Over the past five... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Tweens, kids online, nielsen, COPPA, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Tweens, kids online, Ypulse Mashup, 2009 Mashup, Privo, Add a tag
We are hard at work behind the scenes planning our third annual Ypulse Youth Marketing Mashup in June and wanted to share some exciting content developments. People often ask what age range Ypulse covers, and I tell them it's 8-24 or tweens, teens... Read the rest of this post
Add a CommentBlog: Chris Rettstatt (Login to Add to MyJacketFlap)
JacketFlap tags: kids online, online safety, digital rights, virtual worlds, coppa, online privacy, bettereula, settlers of the new virtual worlds, user rights, Add a tag
There’s a book out now that has a chapter I contributed. The book is Settlers of the New Virtual Worlds, and my chapter is called Kids and Digital Ownership.
Here’s an excerpt from my chapter:
Managing Youth Creativity
What is the value of a digital creation, and who owns it? Particularly among the young, the line between creator and consumer has blurred, as has the question of ownership.
Some companies claim full ownership of content created with their tools or stored on their servers, while others take a more hands-off approach. When it comes to kids, neither strategy is ultimately effective.
The hands-off approach, whereby the company denies responsibility for and ownership of user-generated content, is not compatible with laws and standards that are in place to protect young people. For example, the Children’s Online Privacy Protection Act (COPPA) makes it difficult for website operators to allow children to share freely, and when the website is monitored, the operator can’t deny knowledge of a problematic piece of content.
And using an online contract such as a Terms of Service or an End User Licensing Agreement (EULA) to claim ownership of user-generated content does not work with children, and such digital contracts end up being worth the paper they’re written on.
The solution, however, is not to shut the gates to children. Today’s youth are the ones who will build and manage tomorrow’s virtual worlds as well as enact policies that govern those virtual spaces. The manner in which we address their needs today will have a direct impact on tomorrow’s virtual cultures, laws, and best practices.
Go here to learn more about the project:
http://www.bettereula.com/wp/settlers/
Blog: Picture Bookies Showcase (Login to Add to MyJacketFlap)
JacketFlap tags: cartoon, superhero, Baby, Snyder, Add a tag
This image was created after a family vacation where at bed time I have an appointment to tell a made up story that features our daughter who plays the character "Super Baby Emma"