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Viewing: Blog Posts Tagged with: United Productions of America, Most Recent at Top [Help]
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1. How to Look At Ad Reinhardt, The Cartoonist Who Was A Fine Artist
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By: Jerry Beck, on 3/13/2014
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags:  Saul Steinberg, Comics, Fine Art, Terry Gilliam, UPA, Max Ernst, United Productions of America, Ad Reinhardt, David Malki!, David Zwirner Gallery, The Brotherhood of Man, Add a tag

Ad Reinhardt (1913-1967) was an artist’s artist, renowned among critics and curators, but hard for the general public to warm up to. His most famous fine art works are his Black Paintings, from the 1960s, which at first glance appear to be solid black, but on closer inspection turn out to be blocks of black and almost-black shades. Important, but challenging.

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2. UPA Commercials Discovere
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By: Jerry Beck, on 7/26/2012
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags:  Advertising, Cartoon Modern, UPA, Roy Morita, United Productions of America, Add a tag

In the six years since the publication of my book Cartoon Modern: Style and Design in 1950s Animation, a lot of new artwork and films from the mid-century era have surfaced. The flow of material isn’t slowing down either. Animation director Michael Sporn recently came into possession of a trove of layouts and model sheets from 1950s United Productions of America (UPA) commercials. He’s generously shared them HERE and HERE.

Among the stash are a few drawings from an Aqua Velva Ice Blue aftershave lotion spot, which can be seen in this newly uncovered collection of UPA commercials:

These commercials are rarer than they might appear. Of the hundreds of commercials that UPA produced during the 1950s, I’ve managed to see just a few dozen over the years. UPA’s advertising work has proven more difficult to track down than some of the other major animated commercial producers of the era like Playhouse Pictures and Ray Patin Productions.

The same user on YouTube also posted this UPA commercial for Tang, which I believe was designed by Roy Morita.

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