Foyles opened its new branch in the Westfield Stratford City shopping centre this week, placing the focus on children’s literature and attracting families.
The 5,000 square foot store located on the ground floor of the centre officially opened for its first day of trade yesterday (9th November), welcoming shoppers through the door with a floor-to-ceiling pillar made out of books.
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Foyles will close its One New Change branch when its lease expires in April 2012 to "free up resources" for its forthcoming Stratford branch and recently opened Bristol shop.
The booksellers at Foyles One New Change will be redeployed within the company. Rebecca Hart, formerly a buyer for Royal Festival Hall and St Pancras branches, will now become the manager of the new Foyles Stratford shop.
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Foyles bookshop is to open its seventh branch near the site of the 2012 Olympics in the new Westfield Stratford City shopping centre.
The family-owned bookseller, which has its flagship store on Charing Cross Road, central London, will launch its latest shop in the Westfield Stratford City, dubbed "Europe's largest urban shopping centre" and due to open later this year.
The seventh Foyles will trade from over 5,000 square feet and be situated on the ground floor.
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