If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’
According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.”
SEO is the means to accomplish this.SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.
Every online marketing strategy includes promotion, and
SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.
Utilizing online promotion means you will be using the internet and search engines.
SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.
Another explanation of SEO marketing: It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.
In essence, SEO marketing is kind of a popularity contest. When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.
Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.
To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. To do this, you can go to
http://googlekeywordtool.com/Click on the Google Keyword box and it will take you to the Google Adwords search tool.
Using relevant and effective keywords is essential in
SEO marketing.
For an in depth look at attracting customers through SEO marketing, you can check out:Attracting Customers With Informational Marketing~~~~~~~~~~~~~~~~~
Related Articles:SEO and Marketing: Basic Tips and Definitions
PR Notes: Start with Optimized Websites
The first thing you should do for book publicity promotion is a website. I know. Most of you have one.
But let’s do a check to see if it’s the most effective it could be.
1) Put your name into a search engine. Great. Your website came up first (I hope!).
2) Describe your latest book in 4-5 words. For my forthcoming picture book next year, Prairie Storms (August, 2011, Sylvan Dell), I might list these words: prairie weather animals kids book.
Put those words into a search engine. Does your site come up on the first page of the results?
Can Anyone Find Your Site?
It’s no use having a website, if no one finds it! Tweaking your website to make sure search engines find you is called Search Engine Optimization (SEO). Last year, I did lots of tweaking and it doubled the traffic to my site. Yes, doubled it within six months.
I’m not going to do a whole tutorial on SEO here, you can find those online, as well as books devoted to the subject at your bookstore. Here, I just want to talk about keywords.
Keywords for your book
When I listed those words for Prairie Storms, I just pulled some out of the air, but I won’t do that when I create the website this year. I’ll look at statistics, because the online world is all about statistics.
First, you’ll want to use a tool like Google Adwords Keyword tool to help you find the right keywords. For this tool, you put in words that you think someone will use to find your book. For example for Prairie Storms, a teacher might use these keywords: weather unit lesson plans.
Try this with me. Go to the Keyword Tool and put in those words, one on each line.
I like to click at the top of the Local Monthly Searches column, so it will sort the results in descending order from the most searches on down.
Here are the top 3 keywords:
Weather – 68,000,000 searches / month
Plan – 20,400,000 searches / month
Lesson – 9,140,000 searches / month
Wow, lots of people are looking for weather related stuff! But if there are 68 million searches/month for “weather,” how many could I reasonable expect to come to my site? None. If you don’t show up in the top 30 results for a search term, very few people will click on your site. Page ranking is the term used to refer to how well a page on a website ranks on search engines. If you’re in position 10 for the keyword, “weather”, that would be fantastic.
What I need to do then, if find phrases where I might could get a high rank. In the Keyword tool, you can do this by putting phrases in brackets; also on the left-hand column, click on the Match Phrase; on the Contains column, I only want to see results for “weather lesson plans”. Searching for [weather lesson plans] there are 8,100 local searches/month. The competition is low enough that I could probably rank high on it.
Before I create the website for this book, I�
Just trying something a little different. Still trying to do at least one digital illustration a day.
By the way, the Alien's aren't attacking all of Earth, just Halliburton.
They know where EVIL hides!
Nice job!