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YouTube sensation Jenn McAllister (also known as JennXPenn) has landed a deal with Scholastic for a book called Really Professional Internet Person.
According to the press release, the 18-year-old internet star’s title will be “a personal and funny guide to creating successful online content and handling the pressures of internet fame.” It will contain pictures, screenshots, social media posts, and biographical stories.
Vice president and publisher Debra Dorfman negotiated the terms of the agreement. A release date has been set for September 2015. Click here to watch McAllister’s video announcement about this project.
MTV’s World of Jenks star Andrew Jenks has inked a book deal with Scholastic.
Andrew Jenks: My Adventures as a Young Filmmaker will contain personal stories, photos and life lessons. The book will be published in March 2013. The Creative Artist Agency negotiated on behalf of Jenks with publisher Debra Dorfman.
Here’s more from the release: “Jenks rose to fame with his innovative MTV documentary series, World of Jenks, where he lived the life of a different person (a homeless teen, a teen with autism, a rapper, an NFL cheerleader, and more) in each episode. The World of Jenks premiere garnered 4.8 million viewers, marking it MTV’s highest rated series launch. The second season of the show is set to premiere in fall 2012. Jenks is also a correspondent for MTV’s 2012 election campaign, ‘Power of 12.’”
New Career Opportunities Daily: The best jobs in media.
By: Maryann Yin,
on 8/14/2011
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Galley Cat (Mediabistro)
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New York Knicks captain Amar’e Stoudemire has inked a deal with Scholastic to pen a middle-grade series called STAT: Standing Tall And Talented. The first book in the series is slated for release in August 2012 with the second and third books to follow in October 2012 and January 2013.
STAT #1: Home Court, will star 11-year-old Amar’e Stoudemire, dealing with sports, bullying and discovering one’s passion. Publisher Debra Dorfman negotiated the deal with Happy Walters from Rogue Sports Agency, Aaron Spiewak from Designers Management Agency and Cathy Hemming from McCormick & Williams Agency.
Stoudemire (pictured, via) had this statement in the release: ”I decided to write for children because although I am an avid reader now, I wish I had read more as a child. I hope that together with Scholastic, we can creatively inspire a new generation to read.”
New Career Opportunities Daily: The best jobs in media.
Debra Dorfman
Debra Dorfman is Vice President and Publisher at Scholastic. She does series, licensing, non-fiction and commercial YA, and in this Pro Track workshop she's talking about what happens after your book is acquired.
She's explaining how it works differently at different houses, and is giving out a thick handout on how it works at Scholastic.
So how does acquisitions work?
First, an editor falls in love and champions your book.
At the acquisitions meeting, the editor is joined by
Marketing
publicity
finance
and a rep from book clubs and book fairs
all of whom weigh in with their views on the author and the manuscript.
As editors and champions of your book, they want to know about you because it gives them ammunition - if you have a website or blog, they want to know about it.
At the meeting, the editor presents their idea of how much to offer for the book and their vision for royalty, format and publication date... And they hopefully hash it out! She's sharing that editors even get nervous in the acquisitions meeting because if they're at that meeting - they really want to acquire your book!
And she's now walking us through a case study - and the acquisitions memo - for acquiring the "I Survived" historical series.
She's taking questions now, and sharing more about the inner workings of publishing in general and Scholastic in specific after the book is acquired - covering apps, ebooks, marketing, author videos...
Here's a great quote from Debra:
Part of my mission is to stay on top of our books - you have to champion each one.
Really interesting!
Prolific sportswriter Mike Lupica has landed a book deal with Scholastic to write a middle-grade series that covers football, basketball and baseball through the adventures of reoccurring characters.
Esther Newberg from International Creative Management negotiated the deal with Scholastic Paperbacks, Non-fiction and Licensing publisher Debra Dorfman. The series will launch in May 2012 with Game Changers, a novel focused on football. Lupica (pictured, via) has written many books, including the young adult novels, Travel Team, Heat, Miracle on 49th Street, and Summer Ball.
Lupica explained the series in the release: “My love of reading really started with the great Chip Hilton series, written by Clair Bee … The books were about Chip and his buddies, and also about the things that are the most important themes of my books for young readers: Friendship and loyalty and teamwork. I’ve always had it in the back of my mind to write a series that would go from season to season, and now I’m lucky enough to do that for Scholastic, writing about a special kid named Ben McBain and his pals. Mostly I’m trying to do the same thing I’ve been doing since Travel Team, which means write the kind of books that I wanted to read as a boy.”
New Career Opportunities Daily: The best jobs in media.
By:
Alice Pope,
on 8/2/2008
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Saturday Morning Panel: Today in Children's Publishing...
Since I stayed up past two a.m. last night, I didn't make it to the first morning ballroom session on picture books with Arthur Levine, but I did end up having a serendipitious breakfast with illustrator Melanie Hope Greenberg (who was sporting some great temporary tattoos of mermaids in support of her book Mermaids in Parade) and we talked about picture books, so I kept to the morning theme.
After some sub-par $8 oatmeal, I made it to the Today in Children's Publishing panel featuring Brenda Bowen of The Bowen Press and Walden Pond Press, Debra Dorfman of Scholastic, David Gale of Simon & Schuster Books for Young Readers, Dianne Hess of Blue Sky and Scholastic Press, Elizabeth Law of Egmont Books USA, and Allyn Johnston of S&S imprint Beach Lane Books. (Interesting to note the the majority of the panel have recently taken on their current positions and several--Bowen Press, Egmont and Beach Lane--are brand new imprints.)
Lin Oliver moderated the panel. One question she asked was What's different now in the industry--what defines children's publishing today?
Here's a little from each panelist:
David Gale: He said publishing now is more complicated and kind of schizophrenic, without rules. The picture book market is still soft. The cost of producing a book is more challenging--tighter P/Ls--it's more difficult to make books earn money on paper when they are trying to get them approved. There's a lot of contradiction, and publishing a book is more of a gamble than ever.
Elizabeth Law: She discussed the fact that a company is always looking for more growth and more cash. And with higher numbers come more pressure.
Dianne Hess: She said marketing is at the forefront of publishing now.
Debra Dorfman: She talked about mass market accounts (Toys'R'Us, Wal-Mart) trying to dictate to them what they should be publishing as well as designs for products and price points.
Brenda Bowen: She said everyone can get their material out there now--as opposed to 10 years ago--via the Internet.
Allyn Johnston: She said, during her days at Harcourt, everything was lumped together in terms of sales. Now, at her new imprint, she feels like there's a spotlight on the outstanding expenses and the pressures on e to sell when their debut list materializes.
Lin Oliver asked if publishers track what's going on online--and they definitely do. They all talked about ways their companies are trying to attract kids to books online, create book projects with interactive elements, finding readers on MySpace, etc. Social networking sites are definitely on publishers' radar it seems.
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Interesting reading. I'm always on the hunt for great children's books and have recently discovered Bayard and their series of StoryBoxBooks, AdventureBoxBooks and DiscoveryBoxBooks (which is a special Olympic edition) They have work by acclaimed children's books illustrator Helen Oxenbury appearing in the Storybox series for September. In addition to this, they also have some great activities for rainy days: http://www.storyboxbooks.com/potatoprinting.php, http://www.adventureboxbooks.com/macaroni-picture-frames.php, http://www.discoveryboxbooks.com/skittles.php Enjoy!