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1. Alan Smith – Getting Interviews on AM/FM/Satellite Radio and BlogTalk Radio

Irene Watson and Victor R. Volkman spoke with author, entrepreneur, and marketing guru Alan E. Smith on how to line up and successfully execute media interviews on AM, FM, Satellite, and BlogTalk Radio stations. Alan is the author of How To UnBreak Your Health.  Since the first edition of his book was published in late 2007 he’s been interviewed on more than 70 radio programs.  He’s been on AM, FM, Internet and even satellite radio shows talking about his book about complementary and alternative medicine. Topics covered:
  • Why should authors use radio to promote their book?
  • Is one type of radio (AM, FM, Internet) better than another for generating book sales and visibility?
  • How do you find a radio show that might want to have you on?
  • How do you get on a radio show?
  • What’s the best way to prepare for a radio interview?
  • What do you do during an interview?
  • Is there anything you suggest doing after an interview?
  • How do you capitalize on an interview after it’s over?
  • We’ve even had Alan Guest Host a couple of Authors Access shows and I highly highly recommend you listen to our roundtable episode called “Podcasting For Authors” which has all the resources you need to start your very own podcast.  Since his college education was in broadcast journalism he chose to make radio his primary marketing tool for his book, also because it was free.

    Resources mentioned in this episode

  • Francine Silverman
  • Alex Carroll
  • Talkers magazine
  • Radio-TV Interview Report (RTIR)
  • Help-A-Reporter Out (HARO)
  • Reporter Connection
  • PitchRate
  • Book Marketing Network

    UnBreak Your Health(TM) offers proven healing techniques from the most modern innovations to ancient healing therapies. With 339 new and updated listings in 150 different categories this is the most complete book ever published on complementary and alternative therapies (no diets or supplements). This updated edition again focuses on therapies, systems and devices in the field of complementary, alternative and integrative medicine. Many topics also have accompanying podcast interviews with leaders and innovators in the field

  • Listen to the PodCast!
    1 Comments on Alan Smith – Getting Interviews on AM/FM/Satellite Radio and BlogTalk Radio, last added: 1/23/2011 Display Comments Add a Comment
    2. Podcasting for Authors – Roundtable with Alan E. Smith

    On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, Inside Scoop Live, and UnBreak Your Health, and  podcast programs respectively.  Our discussion ranged through a wide variety of subjects from production to promotion to book tie-ins and of course, getting started.1.  How did you get into podcasting?
    2.  Is it hard to do, do I have to learn a lot of stuff?
    3.  Should I use blogtalkradio or do-it-myself?
    4.  How do I get guests, what do I talk about?
    5.  How do I promote the podcast?
    6.  What is RSS.XML and stuff like that
    7.  How can I tie my book into the podcast without making it an endless infomercial?
    8.  Can I integrate or interweave my book and podcast content?
    9.  How do I measure success?
    10.  What about audio quality?  tips
    Alan E. Smith Alan E. Smith
    Victor Volkman specializes in the audio engineering aspects and has done audio editing for quality control on more than 200 podcasts, including all 102 podcasts of Authors Access.  The chief problems that he works on involve noise reduction, balancing the levels, integrating background music and commercials, fixing speech problems, and maintaining quality and continuity. His audio editing suite is Goldwave Version 5. Irene Watson is the owner of Reader Views, a full-service book marketing and publicity firm with a wide range of services from reviews to interviews to book editing and agenting. In 2005, she created  Inside Scoop Live which has produced nearly 400 shows  which is now primarily hosted by Juanita Watson. Inside Scoop Live is a global internet-based broadcast specializing in interviewing published authors about their current books and areas of expertise.  Her preferred recording platform is Audio Acrobat dot com” Alan E. Smith is the author of Unbreak Your Health: The complete guide to complementary and alternative therapies.  Alan has produced 55 podcasts since 2008 with a variety of guests from bestselling authors such as Bruce Lipton, PhD, who wrote “The Biology of Belief” which was a major influence of the infamous “What the Bleep” movie and also the creators, deans, and master teachers of many techniques such as Naturopathy, Chiropracty, Energy Medicine, Therapeutic Touch, and dozens of others.
    Listen to the PodCast!
    0 Comments on Podcasting for Authors – Roundtable with Alan E. Smith as of 1/1/1900 Add a Comment