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Today's Ypulse Sponsored Interview is with Brian Johnson, Co-Founder of Reach Messaging. Brian and fellow co-founder Jeff Bishop sponsored at last year's Ypulse Youth Marketing Mashup East where they spoke about Reach Messaging and its... Read the rest of this post

Seeing as we started this week off with a recap of the Mashup's final session, it seems only fitting to wrap things up by reflecting back on the first– The Millenials: Myths and Realities. But before we do, I should admit that as a millennial... Read the rest of this post

In the true spirit of a Mashup, the crowd that gathered in Boston last week was a diverse intersection of marketing, media and educational professionals (Check out the Ypulse Youth Marketing Mashup East site to see who attended in the Who's Coming... Read the rest of this post

Breaking News: Earlier today Virgin Mobile USA launched HY-TV, a new campaign to raise awareness of the one million homeless teens living in America today. This effort is the latest from Virgin's RE*Generation initiative, a movement to "empower a... Read the rest of this post

Embracing the reality that one screen can no longer command a viewer’s full attention, Senior VP and GM of MTV Digital Dan Hart gave a fascinating presentation on some of MTV’s latest digital strategies for bridging the gap between TV, online... Read the rest of this post

SurveyU co-founder Dan Coates kicked things off last week with a research presentation on how and why Obama's effort to galvanize college students was such a phenomenal success [SurveyU was our research sponsor]. Breaking down the campus crowd by... Read the rest of this post

We just finished our fifth Ypulse Mashup event last week in Boston. I can't believe we have produced five of these events already (two in San Francisco, a tween-focused event in New York, a college-focused event in Santa Monica, and now Boston). I... Read the rest of this post

Just a quick post to let readers know we are looking for volunteers to help us with our Boston event, The Ypulse Youth Marketing Mashup East. We will need help with registration, running microphones for Q&A as well as a photographer (you... Read the rest of this post

What is a marketing think tank to do when girl consumers just don't "get" ad campaigns aimed at them? Bring a brigade of smart, media-savvy teen girls on board and give them a platform to let companies know exactly what they want and... Read the rest of this post

Just a quick post to let you know that the site for our next Ypulse Mashup event taking place November 6-7 at Boston University is live and has a new look and feel. We're literally tweaking and adding stuff daily, but we wanted to launch the site... Read the rest of this post

I'm just coming up for air after last week's Mashup event, and already we are planning another smaller Mashup event November 6-7 in Boston. A couple of folks have asked why Boston vs. New York? We would love to do an event in New York at some point,... Read the rest of this post