My day job is that I am a book publicist. By saying, “Day Job” that can be kind of misleading because it is actually an all day, all night, 24 hours a day, 7 days a week kind of job. I love what I do because I love working with authors, coming up with original, unique and authentic ways of marketing my favorite of all commodities…BOOKS! However, there are days when I don’t 100% love my job, when the frustrations outweigh the victories. Those are usually the days when nothing seems to be going right. No one is biting. There is bigger news going on in the world and editors and producers don’t seem to care a flying fig about a book…especially if that book happens to be fiction.

Fiction tends to have the wonderful ability to land like a lead balloon on the doorsteps of most editors and producers. They really don’t know what to do with it. And that’s where my incredible originality and overall ingenious ability to turn fiction into the most newsworthy of subjects comes in handy. I am not just trying to flatter myself, I  really am that good.

Who else can turn a book about a stay-at-home dad into a political platform? (Ad Hudler’s MAN OF THE HOUSE) or turn the promotion of a romance novel into a gender issue (Susan Mallery’s SUNSET BAY)? I brought a medical thriller writer into the Hollywood spotlight (Michael Palmer’s THE SECOND OPINION) and turned a columnist into a public promoter (Lisa Genova’s STILL ALICE).

This is why I love my job. I love finding the clever hook that is going to turn a book into a hot topic. I love making people become aware of an author or novel they may have overlooked. I love creating that one spark that can launch a career. (Lori Culwell and Brunonia Barry)

My day job is that I am a book publicist. By saying, “Day Job” that can be kind of misleading because it is actually an all day, all night, 24 hours a day, 7 days a week kind of job. I love what I do because I love working with authors, coming up with original, unique and authentic ways of marketing my favorite of all commodities…BOOKS! However, there are days when I don’t 100% love my job, when the frustrations outweigh the victories. Those are usually the days when nothing seems to be going right. No one is biting. There is bigger news going on in the world and editors and producers don’t seem to care a flying fig about a book…especially if that book happens to be fiction.

Fiction tends to have the wonderful ability to land like a lead balloon on the doorsteps of most editors and producers. They really don’t know what to do with it. And that’s where my incredible originality and overall ingenious ability to turn fiction into the most newsworthy of subjects comes in handy. I am not just trying to flatter myself, I  really am that good.

Who else can turn a book about a stay-at-home dad into a political platform? (Ad Hudler’s MAN OF THE HOUSE) or turn the promotion of a romance novel into a gender issue (Susan Mallery’s SUNSET BAY)? I brought a medical thriller writer into the Hollywood spotlight (Michael Palmer’s THE SECOND OPINION) and turned a columnist into a public promoter (Lisa Genova’s STILL ALICE).

This is why I love my job. I love finding the clever hook that is going to turn a book into a hot topic. I love making people become aware of an author or novel they may have overlooked. I love creating that one spark that can launch a career. (Lori Culwell and Brunonia Barry)

{photo courtesy of DailyCandy}

Let’s face it, writing is a business. More accurately, the selling of your written material is a business. Writers write for the love of the written word, or at least we hope that’s why they do it, but they also want to make enough money to be able to support this love. Forbes has a fantastic article on the business side of writing. Read the Forbes article and let me know what you think.

{photo courtesy of DailyCandy}

Let’s face it, writing is a business. More accurately, the selling of your written material is a business. Writers write for the love of the written word, or at least we hope that’s why they do it, but they also want to make enough money to be able to support this love. Forbes has a fantastic article on the business side of writing. Read the Forbes article and let me know what you think.

This was a very busy weekend for Kelley & Hall. We spent the past weekend in New York City attending both Book Expo America and Backspace Writers Conference. It was interesting to see both sides of the publishing industry. As we often say in our seminars, there are definitely two sides to writing; the creative and the business. This weekend was a great example of both. At Backspace we were able to meet a number of aspiring writers, fascinating people with interesting stories to tell, and we spoke to them about finding hooks, networking and media exposure. It is never too early to start marketing yourself and building a brand or platform.

At BEA, we met with everyone on the other side of publishing; the sales and marketing teams, the editors and agents, librarians and booksellers, authors, and, a reality star or two.

{Alex McCord and Simon van Kemp from The Real Housewives of New York}

{Jocelyn Kelley with Meg Cabot}

{David Meerman Scott}

{Olivia}

Typically, when booksellers attend the show, they grab galleys of some of the “hot” books for the Fall season. They then ship these galleys back to their stores. This is what the shipping room looks like; miles and miles of boxes as far as the eye can see. We found it interesting, and perhaps a sign of the changing times, that HarperCollins did not distribute any bound galleys and instead opted for postcards with access codes for people to download entire manuscripts to their computers or digital readers.

We will have to wait and see if this is a change that happens across the board.

For the most part, it was a more subdued BEA. There were fewer galleys and at times the show seemed to lack the typical excitement that it has shown in previous years. This is certainly a sign of the times, the current economic instability and the state of publishing houses.

It was still an entertaining and informative show, filled with interesting people and great books. And it was nice to be back in New York. Although, we were strangely captivated by what’s going on in Times Square. Apparently it is currently closed to cars and beach chairs have been provided by the city for people to sit back and relax and view New York in a way they never have before. Who knows how long this will last, or if the headache created by the traffic will cause it to end it’s run sooner than expected, but it was certainly a site to be seen.

This was a very busy weekend for Kelley & Hall. We spent the past weekend in New York City attending both Book Expo America and Backspace Writers Conference. It was interesting to see both sides of the publishing industry. As we often say in our seminars, there are definitely two sides to writing; the creative and the business. This weekend was a great example of both. At Backspace we were able to meet a number of aspiring writers, fascinating people with interesting stories to tell, and we spoke to them about finding hooks, networking and media exposure. It is never too early to start marketing yourself and building a brand or platform.

At BEA, we met with everyone on the other side of publishing; the sales and marketing teams, the editors and agents, librarians and booksellers, authors, and, a reality star or two.

{Alex McCord and Simon van Kemp from The Real Housewives of New York}

{Jocelyn Kelley with Meg Cabot}

{David Meerman Scott}

{Olivia}

Typically, when booksellers attend the show, they grab galleys of some of the “hot” books for the Fall season. They then ship these galleys back to their stores. This is what the shipping room looks like; miles and miles of boxes as far as the eye can see. We found it interesting, and perhaps a sign of the changing times, that HarperCollins did not distribute any bound galleys and instead opted for postcards with access codes for people to download entire manuscripts to their computers or digital readers.

We will have to wait and see if this is a change that happens across the board.

For the most part, it was a more subdued BEA. There were fewer galleys and at times the show seemed to lack the typical excitement that it has shown in previous years. This is certainly a sign of the times, the current economic instability and the state of publishing houses.

It was still an entertaining and informative show, filled with interesting people and great books. And it was nice to be back in New York. Although, we were strangely captivated by what’s going on in Times Square. Apparently it is currently closed to cars and beach chairs have been provided by the city for people to sit back and relax and view New York in a way they never have before. Who knows how long this will last, or if the headache created by the traffic will cause it to end it’s run sooner than expected, but it was certainly a site to be seen.

Kelley & Hall had a wonderful time speaking at Grub Street’s annual Muse & the Marketplace. Here is a description of our “hour of power” session, Blueprint for Book Publicity.

What makes a book a blockbuster? What pushes it to the top of bestseller lists, onto bookshelves across the country, and into the hands of eager readers? What helps an author create a strong following? If an author learns the strategies and secrets, can he propel his book in the direction of bestseller status? Do you have to be published by the biggest and best publishing houses in the country in order to make a presence for yourself and your work?

The answers to these questions will surprise even the most cynical of writers. Whether you have already written a book that shot up the bestseller list or are a debut author wondering how to navigate the confusing maze of publicity, this course will provide all of the secrets, tips, strategies and advice that every writer needs to learn. We will help you create the best possible path for you and your work. The advice we offer is lasting, and the suggestions will inspire you to learn every angle of this business from the inside out. We pooled our knowledge from various industries; public relations, sales, advertising and journalism to provide you with the most complete reference for creating a successful and powerful publicity campaign.

It is always inspiring to see so many writers with passionate stories to tell. You never know who the breakout writer is going to be. Last year, at this time, we were there with our client, Lisa Genova, author of STILL ALICE. Since last year’s Grub Street, Lisa has gone from having a self-published book to being picked up by Simon & Schuster and now being a fixture on the New York Times best seller list!

The event is so informative and a great networking tool. Authors at this year’s Muse included Tess Gerritsen, Ann Patchett, Lois Lowry, Sue Miller, Lynne Griffin, Amy MacKinnon, and Jennifer Haigh. I have to admit, I was very sad not to get a chance to meet Lois Lowry. Anastasia Krupnik, was one of the first books I remember devouring as a child and dragging my mother back to the bookstore to get the next book in the series. I credit Ms. Lowry with my absolute, undying, love and passion for books. And now she blogs! It rivals the childhood excitement I felt when I started following Punky Brewster on Twitter (Soleil Moon Frye).

If you didn’t get a chance to attend our seminar, and are interested in learning everything you need to know about marketing and publicizing your work, we are currently working on the only instruction manual you will ever need on book publicity, BLUEPRINT FOR BOOK PUBLICITY. Here’s a sneak peek:

Kelley & Hall had a wonderful time speaking at Grub Street’s annual Muse & the Marketplace. Here is a description of our “hour of power” session, Blueprint for Book Publicity.

What makes a book a blockbuster? What pushes it to the top of bestseller lists, onto bookshelves across the country, and into the hands of eager readers? What helps an author create a strong following? If an author learns the strategies and secrets, can he propel his book in the direction of bestseller status? Do you have to be published by the biggest and best publishing houses in the country in order to make a presence for yourself and your work?

The answers to these questions will surprise even the most cynical of writers. Whether you have already written a book that shot up the bestseller list or are a debut author wondering how to navigate the confusing maze of publicity, this course will provide all of the secrets, tips, strategies and advice that every writer needs to learn. We will help you create the best possible path for you and your work. The advice we offer is lasting, and the suggestions will inspire you to learn every angle of this business from the inside out. We pooled our knowledge from various industries; public relations, sales, advertising and journalism to provide you with the most complete reference for creating a successful and powerful publicity campaign.

It is always inspiring to see so many writers with passionate stories to tell. You never know who the breakout writer is going to be. Last year, at this time, we were there with our client, Lisa Genova, author of STILL ALICE. Since last year’s Grub Street, Lisa has gone from having a self-published book to being picked up by Simon & Schuster and now being a fixture on the New York Times best seller list!

The event is so informative and a great networking tool. Authors at this year’s Muse included Tess Gerritsen, Ann Patchett, Lois Lowry, Sue Miller, Lynne Griffin, Amy MacKinnon, and Jennifer Haigh. I have to admit, I was very sad not to get a chance to meet Lois Lowry. Anastasia Krupnik, was one of the first books I remember devouring as a child and dragging my mother back to the bookstore to get the next book in the series. I credit Ms. Lowry with my absolute, undying, love and passion for books. And now she blogs! It rivals the childhood excitement I felt when I started following Punky Brewster on Twitter (Soleil Moon Frye).

If you didn’t get a chance to attend our seminar, and are interested in learning everything you need to know about marketing and publicizing your work, we are currently working on the only instruction manual you will ever need on book publicity, BLUEPRINT FOR BOOK PUBLICITY. Here’s a sneak peek:

Steve Kroft, of 60 Minutes, recently spoke at Indiana University School of Journalism and shared some insight into the news business and life at 60 Minutes.

“60 Minutes was, and is, a competitive and combative place,” Kroft said. “It’s a place where grudges are held for a long time. I remember Ed Bradley, not long before he died, talking about how Mike Wallace had screwed him over on a couple of stories.”

Steve Kroft, of 60 Minutes, recently spoke at Indiana University School of Journalism and shared some insight into the news business and life at 60 Minutes.

“60 Minutes was, and is, a competitive and combative place,” Kroft said. “It’s a place where grudges are held for a long time. I remember Ed Bradley, not long before he died, talking about how Mike Wallace had screwed him over on a couple of stories.”

I am going to continue my Twitter-theme today and post two websites that list the Twitter accounts of people in the book industry and media professionals. If you haven’t created a Twitter account, you should really consider it. It is an easy, effortless way of connecting with people, promoting your work and keeping up with trends online.

Here are some media people using Twitter.

Authors and publishers who use Twitter.

Don’t forget to follow us on Twitter.

Here are our Twitter links:

@kelleyandhall

@jocelynkelley

I am going to continue my Twitter-theme today and post two websites that list the Twitter accounts of people in the book industry and media professionals. If you haven’t created a Twitter account, you should really consider it. It is an easy, effortless way of connecting with people, promoting your work and keeping up with trends online.

Here are some media people using Twitter.

Authors and publishers who use Twitter.

Don’t forget to follow us on Twitter.

Here are our Twitter links:

@kelleyandhall

@jocelynkelley

If anyone was on the fence about whether or not to to use Twitter, here is a great post that lists all of the celebrities and/or media personalities that are Twittering (Tweeting?).

Check out these micro-blogging All Stars!

If anyone was on the fence about whether or not to to use Twitter, here is a great post that lists all of the celebrities and/or media personalities that are Twittering (Tweeting?).

Check out these micro-blogging All Stars!

Molly Wood, an executive editor and on-camera personality at CNETTV.com, recently wrote about the fate of newspapers at Women on the Web. Here are her thoughts:

The news about newspapers has been unavoidable in the past few weeks, with stories on everything from the insane cost of printing and publishing some newspapers to the extremely imminent death of others.

As someone who went from journalism school to a wire service to a website, I can’t help but feel slightly culpable — but I also feel protective of newspapers and the services they can provide to a community and a country. Some would argue, as my colleague Tom Merritt does in this week’s Buzz Report video, that the Internet is merely a delivery mechanism that doesn’t have to fundamentally change the way reporting and writing are carried out.

Sometimes, I think that’s true — there is amazing journalism happening on the Web, here at wowOwow.com, at Salon, at Huffington Post, at CNET, at Perez Hilton (OK, just kidding). On the other hand, blogs are easy to start and even easier to abandon, and the institution of a newsroom can provide air cover for deep digging that isn’t necessarily available at every online publication, as well as the legitimacy that gets you access to the really good sources. I hope we can see the difference between publishing technology and the intellectual pursuit of journalism as we cast aside our newspapers for netbooks and Kindles (guilty as charged).

And in other news this week, I hope that a new Apple netbook, should it appear in the near future, be a whole lot better than the new Shuffle they just announced.

Molly Wood, an executive editor and on-camera personality at CNETTV.com, recently wrote about the fate of newspapers at Women on the Web. Here are her thoughts:

The news about newspapers has been unavoidable in the past few weeks, with stories on everything from the insane cost of printing and publishing some newspapers to the extremely imminent death of others.

As someone who went from journalism school to a wire service to a website, I can’t help but feel slightly culpable — but I also feel protective of newspapers and the services they can provide to a community and a country. Some would argue, as my colleague Tom Merritt does in this week’s Buzz Report video, that the Internet is merely a delivery mechanism that doesn’t have to fundamentally change the way reporting and writing are carried out.

Sometimes, I think that’s true — there is amazing journalism happening on the Web, here at wowOwow.com, at Salon, at Huffington Post, at CNET, at Perez Hilton (OK, just kidding). On the other hand, blogs are easy to start and even easier to abandon, and the institution of a newsroom can provide air cover for deep digging that isn’t necessarily available at every online publication, as well as the legitimacy that gets you access to the really good sources. I hope we can see the difference between publishing technology and the intellectual pursuit of journalism as we cast aside our newspapers for netbooks and Kindles (guilty as charged).

And in other news this week, I hope that a new Apple netbook, should it appear in the near future, be a whole lot better than the new Shuffle they just announced.

An interesting article in the Christian Science Monitor mentions that a hundred years ago professors wrote for the press-free of charge. Jonathan Zimmerman then goes on to suggest that if professors considered doing this again, they could potentially save newspapers. I have an interesting twist/suggestion to add to that idea. Authors should contribute to newspapers for free. The author is already an expert on the subject matter of their book. When we are publicizing authors, we are constantly following news trends that relate to the authors expertise or background. If a particular subject is in the news and the author feels they can add to the debate or discuss it with confidence, we will pitch various editors and writers. Why not make it common for authors to be approached by editors for free content to newspapers? Authors would love the name recognition and promotion for their work and newspapers would benefit from the content.

An interesting article in the Christian Science Monitor mentions that a hundred years ago professors wrote for the press-free of charge. Jonathan Zimmerman then goes on to suggest that if professors considered doing this again, they could potentially save newspapers. I have an interesting twist/suggestion to add to that idea. Authors should contribute to newspapers for free. The author is already an expert on the subject matter of their book. When we are publicizing authors, we are constantly following news trends that relate to the authors expertise or background. If a particular subject is in the news and the author feels they can add to the debate or discuss it with confidence, we will pitch various editors and writers. Why not make it common for authors to be approached by editors for free content to newspapers? Authors would love the name recognition and promotion for their work and newspapers would benefit from the content.

As a publicist, I am constantly on tight deadlines and writing makes up 90% of the job. Unfortunately, speed does not lend itself well to correct spelling and grammar. Thankfully, I love to write and have always found comfort and solace in the written word. My partners and I all share a common trait, we are grammar nerds and this comes in handy when writing and proofing dozens of press releases, pitch letters, biographies and media questions on a daily basis. I found this great article about the 32 Most Commonly Misused Words and Phrases. And here is a very interesting piece on 12 Grammar Rules You Can Toss Out the Window. Enjoy!

Well, if this isn’t a sign of how much is changing in our media world, after 33 years with the New York Post, legendary gossip columnist Liz Smith has been let go.  The New York Post is dropping her column, citing hard times. Smith, who turned 86 on February 2nd, is not one to let grass grow. She is heading over to the website she helped launch, The Women on the Web, or WowOWow! Joni Evans wrote on WowOWow about Liz’s departure from the NYPost and her full time arrival to the Wow site.

This sad news for the New York print business is spectacular news for us. Our fabulous and beloved Diva of Dish will be here on wowOwow, posting exclusive-to-Liz breaking celebrity news as it happens. It will, occasionally, be highlighted with audio and film and all the tools of an Internet entrepreneur.

The New York Post editor-in-chief Col Allen has written to Liz to say, “Like so many other newspapers around the country, we are buffeted by unprecedented economic gales” and could not renew the contract for what he described as a “legendary column.”

I think that any time I have an opinion or a question regarding the media industry in general, I’m going to post that picture of “girl on laptop” because to me, that epitomizes where we are right now as a society. We are all sitting by ourselves, connected to the internet, while the clock ticks endlessly forward, wondering what the future holds.

A recent piece in AdAge asks if we are ready to pay for content online, content that, if we do enough searching and sifting, we should be able to find for free somewhere else. And what is happening to the quality of this content?

According to a survey released this week by PWR New Media, a leading e-marketing firm based in Chicago, Illinois, 60% of journalists responded that they now contribute to a blog or other on-line site. 39% of these journalists said they acquired these responsibilities in the past year and 71% added on-line work to their duties in the past two years.

Kelley & Hall is mentioned in the newest issue of Writer’s Digest on sale now! Brunonia Barry, author of THE LACE READER, talks about her breakout success story and how it was with our help she was able to garner the attention that lead to such a significant deal. The issue covers all aspects of self-publishing and provides valuable advice. There is also an interview with James Patterson who discusses the importance of branding yourself as an author.

A recent interview that ran in Forbes Magazine with the outgoing editor of USAToday, Ken Paulson, provided some interesting insight into the world of print journalism and print advertising. According to Paulson,

I don’t think print advertising will ever return to the same levels it was before the Wall Street crisis. But it’s easy to confuse the state of the industry with the state of the economy. The newspaper business is in better shape than it looks. There is a generation of newspaper readers who will stay with us for the rest of their lives. They will also be willing to pay a higher single copy price.

Paulson is also quoted as saying USAToday is the most consistent newspaper on the planet.

It’s just important not to risk alienating readers who will read you until their dying day. USA Today has not eliminated stocks or television listings. These are defining elements of the American newspaper. … We don’t mess with what works.

When asked how well newspapers are mining the Web for income, Paulson responded with this answer:

The assumption has always been that if you ramp up online revenue quickly enough, it would offset losses in print. That appears not to be happening. But there are other ways of building revenue. USA Today publishes travel and personal finance books. There are USA Today-branded reading glasses. All these ventures are profitable. Journalism works; there is nothing wrong with the product. There is just a disconnect between what we deliver and what people are willing to pay for that delivery. That’s bad for newspapers, but it’s a little early to write an obituary. Home Depot is in the midst of massive layoffs, but nobody’s writing off hammers.

Tina Brown, editor behind the newest online news source THE DAILY BEAST, spoke with Columbia Journalism students last week. Interestingly, the story is reported by THE HUFFINGTON POST. Friendly competition anyone? Below is a quote from Tina’s discussion:

In some ways, I feel that the web will revive that kind of ‘little magazine’ journalism, because recently there hasn’t been a market for it.

And here is a quote from one of the students who attended the speech:

Brown also re-hashed the fate of her short-lived venture Talk. She emphasized that one of the problems facing monthly magazines was the lag between production and release, and the inability of print magazines to adjust quickly enough to criticism. The criticism spurs advertisers to pull out, which deprives magazines of the funds needed to fix the problems, which leads to more criticism. This is possibly why Talk reportedly lost $50 million before it folded, after opening with what was described as one of the most lavish launch parties in magazine history.
Brown rightly noted that the current concern over the closing of the foreign bureaus of many major media outlets was not necessarily a bad thing, as it could lead to the cultivation of local reporters who would have greater context for unfolding news than foreign reporters parachuted in from outside. She also noted that, “If I were young, I would go to India,” and encouraged students to take advantage of the media culture there.
–Cara Parks

Along with a new President, the White House now has a new website to accompany this period of change. Whitehouse.gov now has a blog, weekly YouTube video addresses and a director of new media to manage everything and keep the site running smoothly. The site looks great with a very modern design and provides incredible ease with navigation.

The first blog post, by Macon Phillips, Director of New Media for the White House, wrote:

Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

The advantages and opportunities provided by the web are limitless. It can certainly be overwhelming and many feel lost amidst the clutter and confusion, but it is making our world smaller and strengthening our ability to connect to more people.