Fundamentals of Marketing
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Book Description
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
Book Information
Publisher | McGraw-Hill Children's Publishing |
Binding | Hardcover (22 editions) |
Reading Level | Uncategorized |
# of Pages | 688 |
ISBN-10 | 0070609527 |
ISBN-13 | 978-0070609525 |
Publication Date | 01/1991 |
The Creators
About Bruce J. Walker (Editor) : Bruce J. Walker is a published author and an editor. Published credits of Bruce J. Walker include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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About Michael J. Etzel (Editor) : Michael J. Etzel is a published author and an editor. Published credits of Michael J. Etzel include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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