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Fundamentals of Marketing

Average rating
4 out of 5
Based on 160 Ratings and 19 Reviews

Book Description
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
Book Information
PublisherMcGraw-Hill Children's Publishing
BindingHardcover (22 editions)
Reading LevelUncategorized
# of Pages688
ISBN-100070609527
ISBN-13978-0070609525
Publication Date01/1991
The Creators
About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
View William J. Stanton's profile

About Bruce J. Walker (Editor) : Bruce J. Walker is a published author and an editor. Published credits of Bruce J. Walker include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
View Bruce J. Walker's profile

About Michael J. Etzel (Editor) : Michael J. Etzel is a published author and an editor. Published credits of Michael J. Etzel include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
View Michael J. Etzel's profile
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