Fundamentals of Marketing
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Book Description
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
Book Information
Publisher | McGraw-Hill Australia |
Binding | Paperback (22 editions) |
Reading Level | Uncategorized |
# of Pages | 700 |
ISBN-10 | 0074707647 |
ISBN-13 | 978-0074707647 |
Publication Date | 12/1999 |
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