Fundamentals of marketing
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Book Description
The tenth edition remains a solid, consistent, reader-friendly book which stresses the importance and necessity of a customer-oriented approach. Every chapter is replete with international and ethical references, as well as managerial perspectives - and environmental marketing issues are covered periodically. The tenth edition is two chapters shorter than the last edition, so as to allow more time... More
Book Information
Publisher | McGraw Hill Companies |
Binding | Hardcover (22 editions) |
Reading Level | Uncategorized |
# of Pages | 697 |
ISBN-10 | 0070609071 |
ISBN-13 | 978-0070609075 |
Publication Date | /1984 |
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