Fundamentals of Marketing
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Book Description
Fundamentals of Marketing was written by Bruce J. Walker, Michael J. Etzel, and William J. Stanton. Fundamentals of Marketing was published by McGraw Hill Companies. Subjects of Fundamentals of Marketing include Management and Business Administration, and Sales & marketing.
Book Information
Publisher | McGraw Hill Companies |
Binding | Paperback (22 editions) |
Reading Level | Uncategorized |
# of Pages | 736 |
ISBN-10 | 0071136703 |
ISBN-13 | 978-0071136709 |
Publication Date | 11/1993 |
The Creators
About Michael J. Etzel (Author) : Michael J. Etzel is a published author and an editor. Published credits of Michael J. Etzel include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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