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Fundamentals of marketing

Average rating
3.5 out of 5
Based on 4 Ratings and 1 Reviews

Book Description
The tenth edition remains a solid, consistent, reader-friendly book which stresses the importance and necessity of a customer-oriented approach. Every chapter is replete with international and ethical references, as well as managerial perspectives - and environmental marketing issues are covered periodically. The tenth edition is two chapters shorter than the last edition, so as to allow more time... More
Book Information
PublisherMcGraw-Hill Ryerson Limited
BindingHardcover (22 editions)
Reading LevelUncategorized
# of Pages760
ISBN-100070824576
ISBN-13978-0070824577
Publication Date/1977
The Creators
About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
View William J. Stanton's profile
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