Fundamentals of Marketing
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Book Description
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Book Information
Publisher | McGraw Hill Companies |
Binding | Hardcover (22 editions) |
Reading Level | Uncategorized |
# of Pages | 736 |
ISBN-10 | 0070610150 |
ISBN-13 | 978-0070610156 |
Publication Date | 01/1994 |
The Creators
About Michael J. Etzel (Author) : Michael J. Etzel is a published author and an editor. Published credits of Michael J. Etzel include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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