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For some reasons I had this bookmark in my links for a month and just got around to posting it. Out of Step Arts is a small art agency that offers prints and more from artists including Ming Doyle, Nathan Fox, Toby Cypress, Tula Lotay, Liz Suburbia, Andrew McLean and more. When you're in the mood to just look at a lot of art on tumblr, check out OOSA's print shop. It's all affordable.
Here’s a recent car commercial for the Peugeot 208 produced by Partizan and commmissioned by Y&R Brazil, where the car outperforms the cast of the 1960s Hanna-Barbera TV series Wacky Races. While it’s kind of fun to see the characters and their outlandish vehicles being translated into live-action, it’s more than a bit horrifying seeing these real-life versions of the characters suffering ultra-realistic crashes and fiery explosions. At least Muttley makes it through in one piece.
CREDITS
Client: Peugeot
Product: Peugeot 208
Title: Wacky Races
Agency: Y&R Brasil
Creative VP: Rui Branquinho
Creative Director: Victor Sant’Anna/ Rui Branquinho
Creatives: Fabio Tedeschi/ Leandro Camara/ Felipe Pavani/ Victor Sant’Anna/ Rui Branquinho
Agency Producer: Nicole Godoy
Production Company: Partizan/ Movie & Art
Director: Antoine Bardou-Jacquet
DOP: Damien Morisot
Executive Producer: Douglas Costa/ David Stewart, Paulo Dantas
Editor: Bill Smedley
Post production: Electric Theatre Collective
Music: A9 Audio
Music Producer: Apollo 9/ Henrique Racz
Sound Design/Final Mix: Factory UK
For comparison, here’s the opening of the original 1968 television series:
The head of OoSA, Neil, is a genuinely good guy and an art lover to boot. Perfect for this.
Good job giving him and his crew a bit of the spotlight.