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Every time I go to a writers conference, I give the same advice to newbie kids book authors:

Read read read. Have patience. Don't follow trends. Join SCBWI if you are able. And FIND VERLA KAY!


Don't know what that last one means?

Verla Kay is a writer. You can find her books in libraries and bookstores near you. But she is also an extremely generous kid's book maven who started and maintains (with the help of a handful of hard-working moderators) simply THE BEST resource for children's book writers on the web. It's a message board extraordinaire, filled to bursting with extremely knowledgeable writers, illustrators, and yes, agents and editors and kids book experts of all types and at all levels who are game for dishing, advice, and general camaraderie. We in the know call it the Blue Board, or Verla's, or "verlakay."

I really shouldn't even be telling you this because it'll probably cause an influx to the board but... you're all nice folks, yes? And you are really serious about being children's book writers? And you're all very respectful of one another? Because that is what flies at Verla's.

What doesn't fly? Trolling. Spam. Flaming. Political or religious convos. You'll certainly be able to get writing advice, or a chance to share your query, or publishing insider info. You'll be able to discover average agent response times, or conduct an informal poll about tween slang. You may get a little boost of inspiration when you're feeling low, or even indulge in erudite discourse about literary themes... but you'll never get into a flame war, because it simply is not allowed to happen there. Personally, I find that extremely refreshing, and so for me (and for lots of similar-minded people) Verla's is a bit of a sanctuary.

I've been on the boards since March 2007 -- well before I became an agent (though I was already interning for an agency). I've checked in pretty much every day during those five years, except the rare days when I had no computer access. In fact, though I probably shouldn't admit to this, according to the stats, I've been logged in for a whopping 59 days. Yikes! (But that's because some days I stay logged in all day on one screen and check in a bunch and read a million topics... other days I just scan quickly to see if anything is new. But I always look. And there is invariably something there every day that I find interesting, or that brings a smile.)

There are many reasons to LOVE THE BLUEBOARD... not the least of which, for me, is that I have a ton of clients at least partly because of it. We MIGHT have met another way, if the Blue Boards didn't exist... but it would have been tougher. LK Madigan, Kate Messner, Daniel Pinkwater, Jackie Dolamore, Tara Kelly, to name a few... these amazing and brilliant talents were among my first batch of authors to sign, and while I met some of them on LiveJournal too back in the day, I know I can trace much of our early relationship right back to Verla Kay's message board or chat room.

Not because I was creepily hanging waiting to snag people based on their posted query letters, or anything like that... it isn't like those "modeling agencies" that hang out at the mall looking for tweens!  Joining the Blue Boards won't get you "discovered" -- it just isn't like that. Rather, it's a place to be genuinely engaged with awesome writers, have great conversations with them, and develop mutual respect and trust.

I'd say that the OVERWHELMING majority of the queries I get from Verla Kay members are in the top 10% of all the queries I read. Verla Kay members are also 90% more likely to follow submission guidelines. Were those  totally made up statistics? YES, but they made the point. Verla Kay members are not chumps off the street - they are more likely to be serious business, and I, for one, take them seriously. (Which is why, if y

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I often get asked how agents create editor submission lists. I can't speak for everyone, of course, but from where I sit this is almost like a puzzle or game, and while I enjoy doing it, it is not always exactly simple.

First you must know that an "imprint" is a division within a large publisher. Various imprints specialize in either different styles of book, or a particular editor's own aesthetic. Like, for example, Simon Pulse is almost always going to be highly commercial, edgy YA fare. Puffin is almost always going to be paperback reprints. Little Simon is always going to be board, pop-up, novelty and picture books for the PreK-K crowd. Arthur A Levine books might be anything from Picture Books to YA, but will almost always be special, literary books with something of a timeless feel.

You can get to know the types of books each imprint publishes by looking them up online of course (here's a list of all Penguin imprints with each one's history, and here's a list of Harper childrens imprints) - but to my mind, nothing beats spending a lot of time in the bookstore or library and keeping your eyes peeled for the publishers colophon (fancy publishing word for logo) on the spine. You will see, as you read more and more and pay attention to who publishes what, that most imprints really do have their own discernible style. 

Here are some examples of children's and YA imprints, by publisher.*

Macmillan - includes FSG, St. Martins, Bloomsbury/Walker, Feiwel&Friends, Holt, Roaring Brook, Tor among others

Penguin - includes Dial, Dutton, Putnam, Viking, Razorbill, Puffin, among others

HarperCollins - includes HarperTeen, Katherine Tegan Books, Rayo, Balzer&Bray, among others

Random House - Knopf, Bantam/Delacorte/Dell, Schwartz&Wade, Wendy Lamb Books, RH Kids, among others

Simon & Schuster - Atheneum, McElderry, Little Simon, Beach Lane, Pulse, among others.

Scholastic - AAL, Scholastic Press, Orchard, among others. 

HMH - Houghton, Harcourt, Clarion

Then there are places that I consider "one-and-done", where the editors seem to work together more and don't really have significant divisions, including Candlewick, Chronicle, Egmont, Hyperion, Little Brown, Flux, Sterling, Sourcebooks etc. They might have different lines for different types of books (like Sourcebooks Fire YA line, Little Brown's Poppy line or Candlewick Sparks early readers) but those don't quite constitute their own departments with their own dedicated staff.

Within each imprint there may be anywhere from a couple to a conference-room-ful of editors. Every one of those editors have different tastes and specialties.  There may be only one editor at an imprint who likes fantasy, or nonfiction, or whatever it is, or there may be several. We want to target the book not just generally ("This seems like a Knopfy kind of book") but also specifically (Who at Knopf is looking for a book like this? Whose taste would this suit? Who has something too similar in tone already?). That is why it is so important for an agent to know not only the style of each imprint, but the tastes and preferences of as many editors within each imprint as possible.

Some publishers allow simultaneous submissions to multiple imprints, some do not. But actually, even when it is theoretically allowed, it is not a practice I am personally fond of. Unless there is some pressing reason to submit a project to two imprints at once, they both won't be able to offer, so I feel like that can just cause bad blood and political wrangling that is not worth it.

Still, even if one can only submit to one editor at an imprint at one hous

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