PSP 4 Girlz (advertisers target girl gamers with Hannah Montana, txt speak and pastel colors. Wired reviews the push as coming off as more than a little forced. Also ATTIK details the brand identity system and a successful integrated campaign... Read the rest of this post
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By: Anastasia Goodstein,
on 8/4/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
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Blog: Ypulse (Login to Add to MyJacketFlap)
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