" Saucy is a real character dealing with real stuff—hard stuff that doesn’t have easy answers, not in real life and not in fairy tales, either. This is a really compelling and ultimately hopeful story. Highly recommended."
– Debby Dahl Edwardson, National Book Award finalist and author of
My Name is Not Easy
Read a sample chapter.
One of the online tools I use weekly is AuthorCentral.com, which is an Amazon site with a backend for authors. It gives authors access to the listings about your book, statistics about sales, reviews of all your books on a single page and access to Amazon for correcting mistakes.
Typical page from AuthorCentral. I’ve just “claimed” by Aliens, Inc. Series which will be out in August, 2014.
When you log onto AuthorCentral, the first thing to do is claim your books. Click on the Books tab at the top, and then ADD BOOKS. Once the process is completed, you’ll have access to the book listing, book details and book extras. These shouldn’t be changed willy-nilly, as your publisher has likely spent time in honing the description. But you do have access to change anything that is wrong, to add good news about awards and such, and to tweak as needed. Indeed, there is a space for “FROM THE AUTHOR” which gives you the perfect place to add information. The Book Extras are primarily intended for Shelfari, which isn’t one of the most popular sites; often, I don’t bother to do anything here. But it’s available if you like.
Profile. The profile tab offers simple access to your Amazon Author page, something you want to update a couple times a year, or as new information is available. Included are you bio, bibliography, photos, videos, blog feeds and the ability to list events.
Sales Info. This includes sales data over time and by geographic region, as reported by BookScan. That is important: this only includes sales data from BOOKSCAN. Still, this is important and helpful. Say you visited California and wanted to know the effect of that visit on sales. You could check the sales data the next week. The information is also broken down book by book.
Author Rank. Just like Amazon gives your books a sales rank, it also gives YOU a sales rank. For a certain time period, how did your sales stack up against other authors in your category? I tend to ignore this one.
Customer Reviews. On the other hand, I check my customer reviews about once a week. It’s convenient to have all reviews from all your books in one central location. Otherwise, I’d have to visit each book listing on Amazon to see new reviews. It’s a bit slow (24-48 hours) pulling in a review. When a friend emails to say s/he has posted a review, I can check the book page and see it immediately; however, it doesn’t show up on AuthorCentral for a day or two.
Overall, these tools allow writers to keep a pulse on their book sales. It’s been a valuable addition to my set of online marketing and promotional tools. Thanks, AuthorCentral.
Wherein I Expose Myself as a Bit of a Numbers Nerd
Okay, so a lot of the hoopla and hysteria has died down about Amazon introducing limited Bookscan data to authors. Now that the surprise has worn off and those that were liable to be shocked and dazed have recovered, let’s talk about just how useful a tool they can be. Especially now that we’ve talked at length about the very many different ways success can be measured and achieved, these numbers shouldn’t hold terror for you.
Because yes, I always come down firmly on the side of the more information the better and knowledge is power and any permutation of such sentiments.
Plus, isn’t it better to know if the numbers aren’t great early rather than later? Because if you find out early enough, at least you can do something if you want to. [Note: This is a luxury that applies mostly to children’s and YA books. As I understand it adult books have a much shorter window to ‘make good’ and by the time you realize it’s not happening, it may be too late to do much about it. Kids books, by virtue of their sales channels and distribution patterns, usually have six to twelve months, often longer.]
Important Caveat: You are only allowed to look at and play with your sales numbers if you can be professional about it and not panic and whine to your agent or editor. If numbers make you hyperventilate or break out in welts, best to come back next week. ☺ Also? Don’t engage in any of the following activities while you are in an active, creating phase. Save it for a fallow or dormant time.
So the first thing to do is begin recording your weekly sales numbers (by book) on a spreadsheet of some sort—either computer based or plain old paper. The thing is, four weeks of data is pretty much meaningless. It is putting that data in context where we can see patterns and trends and directions. So record your weekly sales. Not only are you compiling important information, but it is also a great metaphor/microcosm for the cyclical, up and down nature of publishing that you can see with your own eyes. Your book might spike one week, then be on a downward trend for the next two, then spike back up in the fourth week.
If you have more than four books out, as I do, and you only see three titles listed in the graph then a nebulous “other” listing, you CAN find out your sales numbers by individual title. Up at the very top left corner of the screen where it says All Books, there is a little orange arrow. Click on that to reveal each individual title’s numbers. (I actually just found this out last week.)
One reason it can be so helpful to see this information real time is that, if you’re lucky, you might be able to detect a cause and effect with your marketing efforts. After a series of Skype visits, or a blog tour, or school visits you may be able to see your numbers move, which will be a good indicator of which type of activities have an impact on your sales. However, it is also important to remember that sometimes the impact a particular activity has may not show for a while, so only use this in a reinforcement type capacity—not as a means of eliminating stuff.
See if you can get your agent to finagle some sort of performance expectation from your publisher or editor so you’ll have a benchmark you know you’re shooting for. Although a good rule of thumb is the goal of earning out your advance within the first 12-18 month
Great advice! Thanks for the marketing tips (and for ways to calm down after seeing those numbers).
Okay, I MAY be breaking out in hives now, but it's still a very helpful article. Thank you.
I didn't even know one could do this. Very useful information, and good marketing tips. I don't think I want to know my numbers.
Thank you. Thank you. Thank you! I will look forward to receiving Mitali's book. Wahoo!
Thanks for sharing. I don't have a published book yet or even an agent. But I found it helpful. Thanks.
I didn't even know about the availability of Bookscan numbers until I read this article, so I am much obliged. And I love your ideas about what to do with that info.
Thank you!!!
This sounds ultimately confusing for a sales tracking system! (Referring to the color charts used to show market penetration). Is it like a population density chart that uses the colored circles to show the size and density of urban areas?
Put me down for hives as well. But you're right--knowledge is power. Thanks for a really clear, concise and helpful post.
Fabulous post. Thank you! And thank you for saying that knowledge is power.
I'm hoping the information age moves authors and publishers toward more of a partnering philosophy. Making Bookscan available is a good--if scary--step.
I always suspected there was some useful purpose out there for those numbers. Thank you for pointing me in the right direction.