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Since the 1950s, the foundation of marketing has been the Four Ps: Product, Price, Place, and Promotion.
While the internet has changed and marketing strategies have taken on a new look, and many new ones have popped up, these four elements are still at the helm of an effective marketing plan.
With this is in mind, Danny Brown has developed his own marketing strategy: PITS (Persuasion,
In a great article from AWAI, the author said, “The money is in the details. Every product has a story, history, and a process with which it's created in addition to its inherent features and benefits. And just like with acting, incorporating them will generate a hugely compelling piece.”
So, what exactly does this mean?
Well, think of Anthony Hopkins’ role as Hannibal Lecter. Do you think
