Comparing two writing samples may be as effective as scoring using a rubric
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Blog: TWO WRITING TEACHERS (Login to Add to MyJacketFlap)
JacketFlap tags: assessment, writing workshop, primary grades, rubric, Add a tag

Blog: Darcy Pattison's Revision Notes (Login to Add to MyJacketFlap)
JacketFlap tags: Books, book trailer, rubric, how to, teach, learn, Add a tag
Dear Fellow Author:
BOOK TRAILERS HELP TO PROMOTE BOOKS
How do you get readers for your book?
First, write a great book. Ah, yes, you’ve already done that. (Be sure it’s the very best you can make it before reading further!)
Jump start Word-of-Mouth. But how do you get people to READ the great book you wrote? Don’t you want an easy way to introduce the book to readers and get them excited?
Even in today’s digital world, Word-of-Mouth (WOM) is the best way to spread news about your book. And book trailers are the best way to jump-start WOM because it gives your readers something to talk about.
BREAK OUT: GRAB ATTENTION!
The Book Trailer Manual
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Order NOW! Pdf download: $2.99 ![]() |
The Book Trailer Manual (90 pages, pdf), along with the playlists I’ve created on YouTube.com,give you an in-depth look at what’s being done now, along with tips on creating your own Word-of-Mouth trailer.
By using The Book Trailer Manual (pdf):
- Everything from idea to viral.
- 8 specific ideas on content
- 10 options for images and sound
- 42 sites to submit to
- Recommendations for hardware and software
HOW TO CREATE YOUR MULTI-MEDIA ELEVATOR PITCH
Everything in The Book Trailer Manual is based on the most recent research available. You’ll learn more than just who is watching online videos. We combine conventional wisdom with research to give you answers to these questions:
- What should you put in your trailer?
- What is the shelf life of a trailer?
- What is the best distribution strategy to get the most viewers?
The Idea: With 14 specific ideas for content and 10 ways to approach images and sound, you’ll be able to create compelling content. Need help or inspiration? The Book Trailer Manual Playlists on YouTube.com lead you through book trailers that illustrate your options.
The Book Trailer Manual by Darcy Pattison is a “must buy” if you want to create a book trailer. She covers every aspect from planning to marketing so easily and clearly that I couldn’t put it down. Her knowledge was impressive–and she imparts information about areas that I hadn’t even considered. I wish I’d had her manual before I started my first book trailer – but now my second trailer will be even better!
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Kimberley Little, author of The Healing Spell (Scholastic).

Blog: TWO WRITING TEACHERS (Login to Add to MyJacketFlap)
JacketFlap tags: assessment, non-narrative writing, rubric, Add a tag
I was at the computer this morning when my students created a pretty basic rubric for their final unit of study’s essays. The following is what they created. They’ll use it to self-assess their essays and I’ll use it to give them their final grade of the school year.
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Blog: TWO WRITING TEACHERS (Login to Add to MyJacketFlap)
JacketFlap tags: Vicki Spandel, writer's notebook, rubric, aimee buckner, authentic assessment, Add a tag
Sometimes you have to let go of the reigns and allow your students to lead you, right. Well, I’m preparing to do just that tomorrow when I work with my students, during Writing Workshop, to create a new notebook rubric. (I’ve been using one that is slightly adapted from Buckner’s Book since 2006.)
In [...]

Blog: TWO WRITING TEACHERS (Login to Add to MyJacketFlap)
JacketFlap tags: technology, assessment, rubric, rubrics, Add a tag
Earlier this week, I posted about the process of determining how to attach grades to chats and discussion forums. Before break, my students divided into two groups and determined the areas which should be evaluated when assessing the success of a chat or discussion thread. I took their ideas and created two rubrics. The chat rubric is [...]
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Blog: TWO WRITING TEACHERS (Login to Add to MyJacketFlap)
JacketFlap tags: rubric, Mary Chiarella, memoir, assessment, writing workshop, lucy calkins, Add a tag
When I woke up this morning, I realized I never created an assessment rubric for memoir! My first thought was :How could I forget to do that!??! My second thought was: The Publishing Party is this Friday and there’s no rubric! YIKES! It’s 6:02 a.m., and the problem is finally solved since [...]
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