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The Washington Times article recognizes what a distinct, reasonable, civil and disarming voice Keller's is, especially today where it seems it's impossible to engage with differing convictions without belittling and disdaining.

Clearly there is a need for a voice like his. Tim Keller's book, The Reason For God, hit the NYT Bestseller list one month after it was published.

One of the things I don't think authors get is the concept of segregation in publishing. Let's go back to basics.

Segregation:[as defined by Merriam-Webster]

1: the act or process of segregating : the state of being segregated

2 a: the separation or isolation of a race, class, or ethnic group by enforced or voluntary residence in a restricted area, by barriers to social intercourse, by separate educational facilities, or by other discriminatory means b: the separation for special treatment or observation of individuals or items from a larger group

Now, let's skip ahead to understanding the production of one's books [with regard to segregation]. As a writer/author you probably hear a number of classifications for how books are published/produced.

Vanity: when you pay someone else to publish your work
Self: when you pay to publish your own work
eBook: when your book is only published electronically
POD: when your book is printed one book at a time as ordered
Traditional: when your book is published by a house in NY

I have placed these in the order in which I generally hear most people rate them, with vanity being the least valuable and traditional being the most. Okay, my question to you is who cares? Next question. Why?

Vanity. I will admit that I do not encourage authors who are seriously seeking a career in this industry to go out and pay someone to publish their work. Generally, you pay a lot of money and get very little in return. I understand there are exceptions, but still. If being an author is what you want to make a living at, then you must carefully consider how you present yourself, as well as the value of your peers' perception of you and your work.

Self-publishing is not looked down upon as harshly, but darn close. Most other people in the industry do not feel that someone who cannot get published by a traditional publisher as being worthy of publication. I would strongly disagree with this. It is a matter of pride in one's work. Should you decide to self publish, say you only want to see a small group of people have access to your work, then I think this is quite acceptable, provided you take the same care a traditional publishing house would when developing and producing the work. Presentation is key!

eBook publishing is no longer a "fad" or a "thing of the future." It is here, it is viable, and it is widely accepted and universally embraced by some of the most prestigious publishing entities in the world, including nearly all traditional publishing houses. It is not a venue intended to replace traditionally printed books; it is an additional opportunity for readers to consider. There are no shots or vaccinations required for those who embrace eBooks, simply an understanding and appreciation for technology. Even readers are growing increasingly savvy and accepting of electronic books.

POD [Print on Demand]. This, my friend, is considered a dirty word--but only by those who know nothing about it. This is also one of the most misunderstood terms in the industry. Those who do not take the time to understand the opportunities available in the industry put entirely too much focus on this particular venue. POD is simply a type of technology used to print books. When utilizing POD, a publisher or author can submit a book digitally, where it is stored for future use. When an order is placed for a number of copies ranging from one up, the file is then digitally printed, bound, and generally drop-shipped to the purchaser, be it a bookstore or individual. Over the years, this type of printing has been twisted to cover vanity press. Many vanity publishers utilize POD technology to print their books, so they have become known as POD publishers. This is misleading and in many cases wrong as there are vanity presses that do not use POD technology. In the same regard, there are other houses, traditional, if you will, that use POD technology to print, but in no way are vanity presses. POD is simply what is says, PRINT on DEMAND. There are many aspects of POD that people don't understand. They tend to focus on the negative and not so much the positive aspects. The biggest bonus for those using POD technology is the ability to save money on storage fees. The down side is that they pay more per unit than if they were to print in a larger run. However, while the clients of off-set/traditional printers deal with the extreme fluctuation of paper pricing from job to job, POD pricing has remained nearly constant for at least 5 years [this is from my personal experience]. It's all in the terms.

Traditional publishing is considered by some to be the only way to go for an author. This is where you enter into a contract with a large publishing house, generally one based in NY--though this is rapidly changing. For some it has proven to be very lucrative, but many others have been lured into the spotlight, only to find that they could not flourish or even maintain any form of success. There are more one book wonders in the publishing world than one hit wonders in the music scene of the 80s. With hundreds of thousands of books published each year, the competition for the limited number of slots in the traditional market is becoming increasingly more difficult. Established authors are supplying publishers with multiple books per year, writing anthologies, and building readerships that continue to crave their backlist. This decreases the odds for a new author to get into a slot considerably. Impossible? Absolutely not, but definitely a challenge that could have them graying way before their time.

How does this all go back to segregation? With a better understanding of the industry and how it functions, authors can utilize whatever form of publishing is best for them and still find some level of success. Our industry has been overrun with genres, sub-genres, etc. The industry professionals have taken the focus off of the craft and the author's ability to tell a story, and put it all on the "production." Do your kids care what company made "Tickle Me Elmo?" Of course not, only that it giggles.

Publishing is publishing. It matters very little to the readers who publishes your books or how, as long as (1) the book is produced well, (2) the story is engaging and entertaining, and (3) the story is well written. I can guarantee you that if you put your offset book next to a well-produced POD book; they would not be able to tell the difference, unless you told them.

STOP TELLING THEM! The point is, once your book has been beautifully written, exquisitely crafted, and effectively promoted, you don't need to tell the reader anything else. Get the book into their hands and let them focus on the story. That is what they are paying for. Authors need to understand that by putting classifications on their own work they are segregating themselves from the rest of the pack. It does your career no good, in fact it is harmful, not only to you, but to the industry overall.

Stop giving readers a reason to question your value, let them read your work and decide from there. This holds true for booksellers as well. There are many misconceptions in the retail world; POD is among the greatest, sad but true. It doesn't have to be that way. If your publishing house, or you if you self-publish, are serious about succeeding in the industry you have to play the game. It's all about terms. Know what is acceptable in the marketplace and abide by those terms. Pricing, discounts, and above all returnability. These are the three things that booksellers will look for first. How much will their customers have to pay, how much of a discount will the retailer get, and can they be returned if they don't sell. These are all basic, but the easiest way to segregate yourself in this venue is to put your own needs before those of the purchaser. You want to make more money yourself, so you make your 150 page paperback $20.00 with a mere 20% discount, and it cannot be returned. It also will not be sold, at least not in many stores. You have to consider that a similar book from another house may be $9.99 with a 45% discount and can be returned. You do the math. This may be out of your control if you are working with a publisher, but this is part of the research you should do before going into a partnership with anyone else. Know what you are getting into. This is your career, do what is best for you.

That is truly the bottom line. Don't say or do anything negative to set yourself apart from your competition, and there is plenty of that in the publishing industry. Focus on what is positive and important to the advancement and success of your career. Understand what segregation is and how it can harm your potential for success.

This is your career and if you are serious about it, you deserve the very best.

The Heat of the Moment
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I got a really interesting author question about print on demand, and I've been looking forward to having the time to address it. Here's the reader's note: Dear Moonie, I illustrated a picture book that went out of print a year ago. My agent contacted the publisher to ask that rights revert to the author and myself. She was told that the book was being reissued as a paperback. Good news, I

The End of Faith. The God Delusion. God Is Not Great. Letter to a Christian Nation. Bestseller lists are filled with doubters. But what happens when you actually doubt your doubts?

Dr Tim Keller (pastor of my church here in NYC) has a great new book coming out (February 14). The book not only received an early review in Publisher's Weekly (no mean feat in itself) but it's a good one:

The Reason for God: Belief in an Age of Skepticism
Timothy Keller. Dutton, ISBN 978-0-525-95049-3

"In this apologia for Christian faith, Keller mines material from literary classics, philosophy, anthropology and a multitude of other disciplines to make an intellectually compelling case for God. Written for skeptics and the believers who love them, the book draws on the author's encounters as founding pastor of New York's booming Redeemer Presbyterian Church. One of Keller's most provocative arguments is that 'all doubts, however skeptical and cynical they may seem, are really a set of alternate beliefs.' Drawing on sources as diverse as 19th-century author Robert Louis Stevenson and contemporary New Testament theologian N.T. Wright, Keller attempts to deconstruct everyone he finds in his way, from the evolutionary psychologist Richard Dawkins to popular author Dan Brown. The first, shorter part of the book looks at popular arguments against God's existence, while the second builds on general arguments for God to culminate in a sharp focus on the redemptive work of God in Christ. Keller's condensed summaries of arguments for and against theism make the scope of the book overwhelming at times. Nonetheless, it should serve both as testimony to the author's encyclopedic learning and as a compelling overview of the current debate on faith for those who doubt and for those who want to reevaluate what they believe, and why." PW

Very cool. I highly recommend him to you. I'm constantly challenged and inspired by his teaching... and best of all, if I'm lucky, left doubting my doubts...

For more information here.

I read some interesting news last week. I’m adding the links so you can read the whole story if you wish.

"KANSAS CITY, Mo. - Tom Wayne has amassed thousands of books in a warehouse during the 10 years he has run his used book store, Prospero's Books." Thus begins this article by DAVID TWIDDY, Associated Press Writer for Yahoo News.

http://news.yahoo.com/s/ap/20070528/ap_on_re_us/book_burning

What is the world coming to when a man is forced to burn thousands of books as an act of protest because nobody wants them? I only wish he would have asked me!

Another news which quite surprised me, in a positive way, is the new business agreement between Booksurge and some of the top NY publishers. Some publishers like Harper Collins have made an agreement with Booksurge to have some of their current and back-list titles available in POD form. This might change the outlook of many people about the POD stigma. It seems that finally some of the top houses are realizing the pros of using print on demand, like saving storage/warehouse costs and having old titles available and making money instead of keeping them ‘out of print’. Read the full story here:
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1009383&highlight=

Lastly, another interesting thing I read last week has to do with Amazon reviews. It appears that Amazon will not be posting unlimited reviews by reviewers and readers as it is doing now. Instead, only three reviews per book will be displayed, and the reader will have to go to another link in order to read more reviews. Who will select these reviews? What will the criteria be? Could their decision have to do with all the controversy about the fraudulent reader reviews? It seems some authors, adopting fake names or even impersonating real people, have been posting rave reviews of their own books, while at the same time posting harsh reviews of their competitors’ books. Read the article, "Amazon Reviews are a Farce" here: http://weblogs.java.net/blog/monsonhaefel/archive/2003/11/amazoncom_revie.html (this link was passed on to me by SF author M.D. Benoit).

It amazes me what some people will do to promote their books-lie, cheat, assume a fake personality. Is this what book promotion has come to? Keeping this in mind, I’m not surprised why ‘legitimate’ reviewers from newspapers and other print publications have lately offered so much criticism to online bloggers and reviewers. Giving freedom to people to post reviews is a wonderful thing. Unfortunately, some people will always abuse that freedom and transform it into something ugly. In the end, the good people always suffer because of a few black sheep.