How to Promote Your Book Through a Virtual Book Tour
Beginning to End Instructions - Lots of Book Marketing Resources
Great! You’ve written a book, got a contract, and now your book is available for sale. This is where the fun begins.
If you’ve been doing your homework, you know you should already have a website in place and posting content to it on a regular basis in order to bring in traffic. You should also have an autoresponder in place to collect subscribers email addresses.
With all that done, and your book finally ready to be purchased, you should get started on a virtual book tour. Hopefully, you had this included in your marketing plan.
This 23 page ebook is divided into five sections:
Plan a Virtual Book Tour: The First Steps
This section explains where to start, how to find your hosts, what type of content should be used, and a bit about book touring services.
Plan a Book Tour: Taking it Up a Notch – Attract Followers
Here you’ll find out what to do to help attract followers and comments on your tour, like offering prizes and thinking out of the box. And, how to learn from the book touring pros.
Plan a Virtual Book Tour: Be a Gracious Guest and Effective Promoter
This section goes into the nitty-gritty of the tour itself, like having promotional material ready and what that includes; keeping track of hosting sites, dates, comments, and so on; press releases and other promotional strategies; what to do during each tour stop, and what to do after.
Book Promotion Basics
The section includes information on:
Focused Keywords and Your Content
Book Promotion: 20 Strategies that will Broaden Your Reach
SEO and Marketing: Basic Tips and Definitions
Websites That Work: 7 Key Factors
Resources
Here you'll find article and site links to help you on your book selling journey.
How to Promote Your Book Through a Virtual Book Tour is packed with helpful book touring and book promotion information and it costs less than a cup of coffee, only $2.99.
Get your copy today!
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By: Karen Cioffi,
on 8/29/2011
Blog: Writing for Children with Karen Cioffi (Login to Add to MyJacketFlap)
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Blog: Writing for Children with Karen Cioffi (Login to Add to MyJacketFlap)
JacketFlap tags: book tour hosts, plan a virtual book tour, virtual book tour, book tour, book promotion, book marketing, Add a tag
You’ve taken the initial steps to begin your book marketing journey. The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited/proofread, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.
The second step or rung on the marketing ladder is the actual book promotion: creating a platform and brand for you and your book. This is accomplished through visibility which includes: creating a website, adding content to your blog on a regular basis, doing article marketing on a regular basis, and garnering guest blog spots on quality sites, among other strategies.
Once all the above is underway and your book is going to be available for sale, even if it’s for pre-sale, now is the time to go on a virtual book tour.
Plan a Book Tour
Virtual book tours can be an effective promotional strategy, and you can initiate one on your own, or pay a publicist or book promotion marketer (tour service) to do it for you. Obviously, depending on your financial situation, you will need to decide which will work for you.
The advantages of hiring either a publicist or tour service is their wider audience reach. If the service is a quality one, it will have quality sites for featuring you and your book. When choosing a publicist or tour service find out exactly what you’ll be getting for your money. You might also ask around for recommendations.
I know of three reputable book promotion services:
The World of Ink Author/Book Tours
Pump Up Your Book Online Book Publicity
Author Marketing Experts
You can check them out or do a search for “book promotion,” or “virtual book tours.”
On the other hand, if you’re intent on initiating and managing your own tour you will need to post messages in all your social networks asking for bloggers to participate. If you are active in your groups, and have been paying-it-forward, this shouldn’t be a problem.
Try to aim for bloggers who have followers in your target market. While most writers belong to writing groups, try to expand your reach to groups and bloggers who actually have readers who will be interested in your book.
For example if your book is for the middle grade crowd or children who read chapter books you might look for bloggers who are involved in parenting groups, grandparent groups, teacher groups, etc.
You should begin this process at least a month or two (two is better) before you want to have your tour. It may take a while to get all the hosts on board, decide who will feature what, have reviews prepared, answer interviews, prepare a press release, and so on. Give yourself enough time so you’re not rushing.
Once the Hosts are Booked
For the tour of my children’s middle-grade fantasy book Walking Through Walls, as each blogger accepted my request for hosts, I created a list of their names, the dates I’d be on their sites, and what would be presented on each host’s site: a book review, an interview, an article (with the title), or a combination.
A note here: Offer a variety of content during your tour. While your initial thought
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