Ed. Note: It's one of the oldest battles in modern advertising, and it doesn't seem to be slowing anytime soon: the great Coke vs. Pepsi debate still counts legions of supporters on both sides of the cola divide. But where Coca-Cola has built a... Read the rest of this post
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By: Anastasia Goodstein,
on 9/23/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: social media, coca-cola, Youth Marketing, diet coke, pepsi refresh project, Add a tag
By: Anastasia Goodstein,
on 9/20/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Youth Marketing, cola wars, pepsi refresh project, Anamaria Irazabal, Add a tag
By: Anastasia Goodstein,
on 8/18/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Tweens, summer camp, toys "R" us, dr. seuss, social media, hearing loss, discovery, Ypulse Essentials, Online gaming, i heart daily, old spice, Beloit mindset list, pepsi refresh project, sony psp, random house children's, Add a tag
By: Anastasia Goodstein,
on 2/3/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Super Bowl, social media, Youth Marketing, pepsi, pepsi refresh project, Add a tag
Viewing: Blog Posts Tagged with: pepsi refresh project, Most Recent at Top [Help]
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By: Anastasia Goodstein,
on 9/23/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: social media, coca-cola, Youth Marketing, diet coke, pepsi refresh project, Add a tag
By: Anastasia Goodstein,
on 9/20/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Youth Marketing, cola wars, pepsi refresh project, Anamaria Irazabal, Add a tag
Unless you've been living under a rock, chances are that you've heard of the Pepsi Refresh Project, a bold new campaign by PepsiCo that's giving away millions of dollars to fund good ideas, big and small, that make the world a better place. Anyone... Read the rest of this post
By: Anastasia Goodstein,
on 8/18/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Tweens, summer camp, toys "R" us, dr. seuss, social media, hearing loss, discovery, Ypulse Essentials, Online gaming, i heart daily, old spice, Beloit mindset list, pepsi refresh project, sony psp, random house children's, Add a tag
A slideshow of the best social media campaigns (as rated by top New York advertising agencies. Unsurprisingly, the Old Spice Guy is pretty high up there — Pepsi's "Refresh" charity project and Evian's "roller babies" get mentions as well)... Read the rest of this post
By: Anastasia Goodstein,
on 2/3/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Super Bowl, social media, Youth Marketing, pepsi, pepsi refresh project, Add a tag
Today's Youth Advisory Board post marks the return of the slightly revamped YAB feature Our Side Of The Screen. Below Amber Gibson weighs in on The Pepsi Refresh project, a social media campaign where visitors can submit ideas for ways to refresh... Read the rest of this post