Yesterday two stories caught our eye having to do with marketing to young men. First was the blowback against AMP/Pepsi's app designed to help guys "score with women," which culminated with Pepsi Tweeting a half-hearted apology that included the... Read the rest of this post
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By: Anastasia Goodstein,
on 10/13/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Youth Marketing, Axe, pepsi amp, Burger King Jessica Simpson, Pepsi app, Advertising, Add a tag
By: Anastasia Goodstein,
on 10/12/2009
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: playboy, The Simpsons, Ypulse Essentials, lego rock band, Boost Mobile, pepsi amp, stephenie meyr, Add a tag
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Youth Marketing, Axe, pepsi amp, Burger King Jessica Simpson, Pepsi app, Advertising, Add a tag

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: playboy, The Simpsons, Ypulse Essentials, lego rock band, Boost Mobile, pepsi amp, stephenie meyr, Add a tag
Marge Simpson in Playboy (the cartoon mom gets the pin up treatment to attract younger readers and commemorate the cartoon's 20th anniversary. Also Pepsi launches a distasteful iPhone app to promote AMP energy drink for guys looking to pick up... Read the rest of this post