Building on Mtn Dew (how the brand gained a following by investing in subcultures like action sports, indie music and video games. And what was missing at the Licensing Show - also note the mention of Tony Hawk's new line of teen multivitamins.... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
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By: Anastasia Goodstein,
on 6/5/2009
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: national geographic kids, Ypulse Essentials, disney xd, licensing expo, 'jon and kate plus 8', beastly, camp hyatt, charm girls club, kidgurus, mtn dew, pearl jam, the lake, transformer generation, Add a tag