How to use this Page

This was the first year WOW! branched out into social networking by creating Twitter and Facebook profiles, and it's already done so much for our site. We get to interact with our readers, really get to know them, and obtain feedback instantly. Our traffic has increased from links coming from the networks as well, and it's also a lot of fun!

At the head of our social media campaign is WOW! contributing editor, columnist, and instructor Margo L. Dill, who launched our campaign from scratch. She knows a great deal about using these sites to your advantage, so I caught up with her to ask her a few questions about her upcoming e-course Social Networking for Authors: Twitter, Facebook, LinkedIn and more!. If you want to learn how to effectively use social networking platforms for self-promotion, there's still time to sign up for her course, which starts next Monday (February 22nd).

Welcome, Margo! Who should take your social networking class? Is it only for authors?

Margo: My social networking class can help anyone who has something to promote--a blog, a website, a book, a magazine, or a newsletter. The class will give tips on how to find other writers on social networks; find clients, customers, or readers; and how to interact on these sites so people get to know the "real" you. This means, you are a real person with a personality sending out tweets or promoting your Facebook profile or fan page--not a marketer or a spambot!

That's great to know. It sounds like it would be useful for freelance writers and small businesses as well. You teach your students how to use Twitter, Facebook, and LinkedIn. Why is it important to use all three platforms? What are the major differences?

Margo: In my opinion, each social networking site offers writers, or anyone really, a different audience, format, and way to connect with others. On Twitter, you can follow almost anyone who has similar interests as you, provides useful information, or makes you smile and laugh. In turn, anyone can follow you. People expect you to share information on Twitter about yourself and your work as well as share other useful tidbits you come across on the Internet and on Twitter itself.

On Facebook, you can connect with people who you once knew, that you met at a conference, or through an online group as well as your family and friends. You can belong to writing groups on Facebook that provide information and where you can network with other writers such as on the WOW! Women On Writing Facebook Fan Page. On your Facebook wall, you can promote your latest blog post or book just like you can on Twitter, but you do it with posts on your wall or status updates or fan pages. I get a lot of response from my family and friends on my blog from my Facebook page. These people wouldn't know what I was up to if I didn't have Facebook to tell them. I am reaching a different audience here and on an even more personal level than on Twitter.

LinkedIn is a completely different network all t