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Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal.
What’s this mean for you?
Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking.
Does it really matter?
You bet.
As an example, suppose Website “A” has done its homework. It’s mobile-friendly.
Suppose
If you haven’t updated your website theme yet, you should do it today.
Why, you ask?
In an article over at Boost Blog Traffic (BBT), it noted that in January of 2014, “mobile Internet usage exceeded desktop usage for the first time in history.”
And, that was a year ago!
Here are a couple of other statistics from BBT:
65% of emails get opened first on a mobile device.
76% of Facebook’s
