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Author Alexis O’Neill has just released a video for one of her back-list titles. Most authors promote heavily newly released books, but don’t do much for titles a couple years old. I’ve asked Alexis to explain why she’s focusing on her back-list books and give us a few tips about back-list promotions.
Q: What is the title and when was it published? Can we see the trailer?
Q: Did the book receive any awards, special recognitions, etc?
This book is a companion book to The Recess Queen (Scholastic 2002) and they are often purchased together. Both are books about the ups and downs of friendship – one featuring girls the other, boys. While The Worst Best Friend hasn’t received awards, The Recess Queen has won many, including Children’s Choice in two states and a nominee in seven others.
Q: Do you have newer or forthcoming titles with the same publisher?
No.
Q: Why did you decide to promote this particular book at this time? Have sales dropped and you just wanted to give it a boost? Do you expect your efforts to help keep the book in print?
As long as a book is in print, it’s alive! My friend, Tina Nichols Coury, created a book trailer for the launch in 2008. She recently approached me and asked if she could try another slant on the trailer, and I said. “Go for it!” Among other differences, the first trailer is narrated, the new trailer has only background music.
Just think of this: a book is back-listed within six-months of publication. That’s hardly enough time to get the word out about it. I think that our promotional efforts should keep on going as long as the book is in print. And I think that fresh material on a variety of platforms introduces your book to new and diverse audiences. Look at how popular Twitter and Facebook have become in just the past two years. Having fresh material is an “excuse” to post a new link.
There is no magic bullet for promotion, so expecting a book trailer to do all the promotional heavy lifting for you is crazy. Frankly, what keeps my books in print is that I’m invited to do tons of school visits every year. (Bully and friendship themes
Gorgeous, Aaron!
Agree with Katey--lots of nice cover work showing up around these parts!
So when will you write "Bride of the House Eaters?" ; )
Woot!