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The results of our recent experiments show that displaying healthy food to the left of an unhealthy option can influence the selection and consumption volume of the healthier choice. Since managers typically have considerable flexibility in terms of how they display food items in retail outlets and restaurant menus, they can use the findings of our research to design optimal menu formats to suit their sales objectives.
The post Can we encourage healthier choices by the way we display food options? appeared first on OUPblog.