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A few days ago ReedPOP announced a new "Fan Verification" system for buying tickets for NYCC. ReedPOP head Lance Fensterman told us the system was in order to combat scalping, but also to get more of a snapshot of who wants to attend New York Comic-Con.
Getting "verified" is key because online sales is the only way to buy NYCC badges this year. In the past there were some on site and retail sales but no more.
In case someone doesn’t have a cell phone, just an idea – You could probably use a Google Voice phone number (it’s free) to get the text messages, assuming you don’t need to receive new texts when you’re not at a computer.
I attended NYCC last year and I do not have a mobile phone. However, if you click on the ‘get code’ with no number in the box, it will give you an option to have a robo-call made to a land-line, which is what I did. But yeah, it’s not obvious.
You should really fact check your information prior to publishing it. If you select get code after entering your phone number you can select “Get code via phone call” and an automated call will be placed. Also you can have multiple codes sent to a single phone via text, so you can use one phone to fulfill the requirement of text messages if you wish to use that method.
I can confirm that the Google Voice phone numbers don’t work. IIRC, it gives a message along the lines of “phone number not part of a valid provider”.