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Viewing: Blog Posts Tagged with: ethical bribes, Most Recent at Top [Help]
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1. 7 Elements of an Effective Landing Page Designed to Increase Your Mailing List Part 2

I'm back with Part Two of 7 Elements of an Effective Landing Page Designed to Increase Your Mailing List.

Part One covered elements one (A Specific Opt-in Landing Page) and two (The Sign-up). Now it's on to elements three and four:

3. Convey the Benefit

Simply having the sign-up wording in place isn’t enough. According to MarketingExperiments.com, you need to provide the visitor with a benefit. The benefit is the incentive to say YES to the sign-up step.

People are getting more and more gun-shy about opting into yet another newsletter or ezine. You need to give them something of value for their valuable address. Think of it as an exchange.

With the above in mind, you need to word your sign-up text to convey the benefit. You might use something like, “Sign up now for instant access to the powerful ebook, 10 Steps to Increase Your Website Traffic.”

This wording not only establishes the ‘benefit,’ it also gives a time element: “now” and “free instant access.”

The landing page should also list what’s included in the free gift and the value of the newsletter. Using bullet points is recommended.

4. Your Ethical Bribe - The Free Gift

To make the sign-up even more appealing, you should change the benefit to: “Sign up now for free instant access to 10 Steps to Increase Your Website Traffic.

This is your ‘ethical bribe.’ Obviously, you will need to make the free gift relevant to your site and valuable to your target market. And, you want the visitor to know that your offer, your opt-in, is free. You don’t want him wondering about this – make it clear.

The reason for ‘sweetening the pot’ and making the offer as irresistible as possible is because you need to build your mailing list. You need that visitor to say YES. You need conversion.

To get that YES, you’re benefit and free gift need to be valuable.

So, how do you decide if your gift is valuable enough to grab that email address?

The answer to this question is easy: you know who your target market is.

Think about it . . . what does your target market want? What would you want?

If your site and product is about writing, guess what…your visitors would probably appreciate an e-book on that topic, maybe a ‘how to write guide.’ Or, if you’re into marketing…offer an e-book of marketing tips and guidance. If your site is about cooking, offer recipes or an instructional cooking e-book.

The idea is to establish yourself as an expert, someone your reader wants to learn from. They need to want what you’re offering, whether it’s for instructional value, information, entertainment, or other.

Now for a word of caution: make sure your new subscriber is able to get his free gift. Occasionally, you may come across a site that you’ve signed up to, specifically for the free gift, and then had trouble with the link or the download itself. This isn’t a good way to start a relationship. Most subscribers will get annoyed and unsubscribe to the site.

If you haven't read Part 1, go here:

For Part 3, stop by next Monday!

~~~~~



RECOMMENDED RESOURCE:

Design Your Own eBook Cover in 10 Easy Steps - it includes step-by-step directions for creating your own ebook also!

This is a great tool for creating your ethical bribe.

Check it out: http://karencioffifreelancewriter.com/books-on-marketing/design-your-own-ebook-cover-in-10-easy-steps/



 ~~~~~
MORE ON ONLINE MARKETING

Creating Images – Simple and Quick
SEO and Website Ranking – Inside Website Visit Lengths
Using Video for Marketing

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Online Marketer, Affiliate Marketer
Writer’s Digest Website of the Week, June 25, 2012

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Author Online Presence and Book Marketing Ecourse:
http://karencioffifreelancewriter.com/book-marketing-ecourses/

~~~~~

0 Comments on 7 Elements of an Effective Landing Page Designed to Increase Your Mailing List Part 2 as of 12/17/2012 6:20:00 AM
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2. Informational Emails: Generate Visibility and Increase Your Subscriber List

Unless you’re brand new to book marketing, you are aware that creating visibility is the foundation of any marketing plan that’s purpose is to sell. And, there are a number of ways to achieve your visibility objective.

Assuming you already have a book or other product to offer, the very first aspect of promotion is to create a website and offer valuable content regularly. This will create an information funnel leading traffic back to your site and product. While this is good, you need to know what you want this traffic to do and clearly convey it to the visitor.

You might be thinking that your purpose is to sell the book you just published. While selling your book is a good place to start, it should not be the end-all or your marketing efforts or expectations.

And, it’s important to know that most visitors will not instantly buy your book or product.

It takes time to develop a relationship with your visitors, and it’s the time invested in establishing a trusting relationship that stimulates the conversion of a visitor into a buyer. To accomplish this, you want to be able to keep in touch with your visitors on a regular basis through ongoing informational emails.

The ongoing connection and steady stream of valuable information is what will motivate a visitor to become a subscriber to your mailing list, motivate your subscriber to trust you, and motivate that individual to be more willing to purchase what you're offering now and in the future.

One of the most effective marketing strategies to create visibility and develop the desired relationship needed to sell your products/services is informational emails.

The informational email offers you an open line of communication with the potential buyer. But, be careful not to abuse this tool. Be sure to offer at least 75 percent valuable content to 25 percent promotion, In fact, to be extra careful, boost the valuable content percentage and lower the promotion percentage. And, be sure to provide content pertinent to the target market you’re aiming at.

Initiating an Email Campaign

The first step to initiate a successful email campaign is to offer the reader something of value, a free offering. This valuable gift can be an e-book, a podcast, a video, a workshop, a teleseminar, or other form of information that the reader wants or needs. This is your ‘ethical bribe’ that will motivate the reader to click on your CALL to ACTION, in this case subscribing to your informational emails.

The ‘ethical bribe’ or free gift is crucial to garnering subscribers. If you're not offering anything, there would be no reason for a reader/visitor to sign up to your mailing list. And, according to a number of marketing experts, including Jack Canfield, Jim Edwards, Brian Judd, and Daniel Hall, it's the mailing list that is the key component to selling what you're offering.

While the free gift may be the lure that gets the reader to subscribe, it's the ongoing connection, additional free offers, and providing valuable information that will make your subscriber trust you and be more willing to purchase what you're offering, whether it’s your book, your services, or an affiliate product.

A word of caution: Choose how often you send out your informational email or newsletter wisely. While you may run the risk of annoying some subscribers if you send them out too frequently, if the email provides great content the risk should diminish. But, even so, be careful. There are some subscribers who get overwhelme

0 Comments on Informational Emails: Generate Visibility and Increase Your Subscriber List as of 9/19/2011 4:53:00 AM
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