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Marketing, including email marketing, is all about research and testing . . . and the offer. Through research and experience, I’ve realized, and I’m sure lots of other marketers have also, that it’s getting more difficult to increase your mailing list. Thousands of marketers, if not more, are vying for the same prospect you are. So, you need an edge. You need something that will make that

Lately, I’ve seen a few ‘Miss You’ emails from marketers. These are from marketers whose emails I haven’t opened in a while or emails that I’ve opened, but haven’t clicked on any links. Hey, I’m busy. I scan my emails and save lots and lots of them to read later. I often though don’t get the chance to go back and read them, because a new batch of emails arrives in my inbox the next day.

We all know about the subscriber optin box. It’s the portal to your email list. But, how’s it going with the sidebar optin and/or the feature box optin? If you’re like most of us marketers, could be better. So, if these two optin strategies aren’t bearing the fruits you’d like, what else could you do? Three newer optin strategies are here, knockin’ down barriers and getting you inside

Email marketing is a must. It’s the only way to develop a relationship with your audience. It’s like visiting each one of your subscribers daily, once a week, or monthly. You visit however many times you and your subscribers feel is right. This marketing strategy builds trust. Now, although you may be sending your emails faithfully, are they being opened? If not, that relationship becomes

Being a marketer is a never-ending learning process. You’re always reading the heavy-hitters and doing research as to what’s working ‘now’ and what’s not. The reason? The rules to the game are always changing. Well, in my research I came upon an amazing article at Matthew Woodard’s site, “How I Increased Email Conversion By 469% Instantly.” It’s one of those articles that makes you say, “Ahhhh.

You've heard it over and over, what worked before isn’t working now. I attended a webinar by online marketer Clay Collins. It was about the newer strategies for successful list building. They've been around for a while now, but many haven't taken that step forward and gotten on board. As with most marketing strategies, once they become overused they become old and tired. What used to work

Email marketing is a powerful high conversion tool. It’s one of the elements of inbound marketing and brings your content and offerings right to your ‘signed-up’ audience. What makes this marketing strategy so powerful is that you’re communicating with people who willing gave you their email addresses in order to receive YOUR information. But, even though you have those email addresses, you

GetResponse just launched a new email marketing tool, Global View. With this tool, you can see when your subscriber opens your email AND where. Talk about big brother. If GetResponse has this feature, you can be sure the other email marketing services either have it already or will be getting it soon. The Pros This is great for the marketer. You can instantly track who’s opening and clicking

Email marketing is getting tougher. People don’t even want to find emails in their inbox. Most people actually open their emails and quickly scan through them to find ones they can delete. The less they have to open the better. It doesn’t stop there either. People are very reluctant to sign up for more emails going to their inboxes. Emails are just overwhelming and time consuming. Because of

Email marketing should be a part of your inbound marketing strategy. It’s one of the best ways to reach and connect with subscribers, customers, readers, and so on. Email marketing is a direct marketing through digital means. It’s better than other direct marketing because it’s permission-based. This means the individual on your list willingly gave you his email address so you can send him

It’ll soon be a new year and with that I’ll be offering a NEW online marketing e-class through WOW! Women on Writing. As valued readers and visitors to this website, I want to keep you in the loop. Just like the marketing arena is ever changing, so are my classes. The reason is to keep up with all those changes. Beginning January 5, 2015, I’m offering a new 4-week e-class: GET TRAFFIC TO

If you haven’t noticed yet, the world is wired (and wireless). Just about everyone is online. Seriously, ‘the proof is in the pudding’. Numbers show that 90% of all adults are online. So, how do you get noticed by all those possible leads? Well, the first step is inbound marketing strategies. And, within that strategy, you should be utilizing you subscriber list. To do this, you need to send

This power-packed marketing strategy involves sprinkling links throughout your emails. The idea is to make sure your CTA link is not just at the end of your email. You need one or two earlier on, for those readers who don’t read to the end of the content. It’s important to give them the opportunity to see your links by having another one or two within the email. A lot of readers are ‘skim

How do you create a marketing system that converts, and one that keeps working without any effort after the initial setup? It’s called the ‘evergreen system’ or the ‘autopilot system.’ And, it involves email marketing and autoresponders. I’m in the process of creating this type of system. I’m hoping to have it up and running in the new year. Interestingly, each pro marketer has their own

By Karen Cioffi Email marketing is pretty straight-forward. And, it's important to realize it falls under the content marketing umbrella. As an email marketer you send out emails in order to create a relationship with your subscribers, build trust, and ultimately sell what you’re offering. It may be a book or other product. It may be a service. Whichever it is, the saying goes, ‘people buy

As of July 1st, a new Canadian law went into place, the Canadian Anti-Spam Legislation (CASL). The purpose of this law is to protect the privacy rights of individuals.  According to the iContact blog: The new legislation applies to anyone who sends mail to recipients in Canada, and requires senders of email to have or to obtain permission from those recipients to send them marketing messages

In a prior article, I discussed the bare-bottom basics of email marketing. It’s about understanding the value of your subscribers and offering a really, really helpful freebie. Along with appreciating subscribers and offering a great freebie, in order to get subscribers on your email list you need to word your opt-in text just right. Today’s audience knows they can get just about anything

The subscriber email list has been called ‘Golden.’ And, it is. It’s the foundation of building relationships with your audience, building trust and authority, and selling what you’re offering. This list is so important that everyone selling something online uses an email service, like iContact or Aweber, to manage their subscribers. The email list is BIG business. Unfortunately, most people

Part 1 of this three-part series discussed finding a niche and working it. Part 2 discussed finding your audience and building your list. Now, it’s on to establishing relationships with your audience and subscribers. This element of niche building actually goes hand-in-hand with finding your audience. To find your audience you need to search them out and share valuable information. To develop

If you’re an email marketer, and you should be, pay attention to what’s going on with the free email services and your subscriber lists. The first to play havoc on their email customers is Yahoo. Yahoo recently made a change to its DMARC ((Domain-based Message Authentication, Reporting, and Conformance) Policy, according to iContact. What does this mean to you? Well, maybe nothing, but if

Email marketing falls under the online marketing umbrella, more specifically, the content marketing umbrella. It’s how you establish and build a relationship with people who find your information and/or free gift of value and opt in to your mailing list. In other words, with your subscribers. This marketing strategy is absolutely essential to your business, so it’s important to know how to ‘

By Karen Cioffi Writing powerful email messages is a primary way to market and sell what you’re offering. The foundation of your email marketing strategy, building your email list, is to sign up with an email service provider, such as Mail Chimp or iContact. The service will provide an autoresponder tool. This will allow you to send your subscribers automatic messages – ones that you create

If you’re like most email marketers, most likely you’re not doing it right. And, it’s really not your fault. Most people just don’t know the secret strategies to write effective emails – emails that people actually open – emails that prompt people to say YES to your call-to-action. For those of you who aren’t sure what or who an email marketer is, it’s anyone (an author, freelance writer, or

I wasn’t going to write about the new format Google is using for its gmail system, but changed my mind, especially since Yahoo may follow suit. It’s not complicated, but for those who are in a rush or aren’t paying attention to their inbox, the changes can easily be overlooked. The change is unsolicited email sorting. Google has decided that we (the Google gmail users) aren’t savvy enough to

I'm a regular guest blogger for Inkwell Editorial and since the articles I submit have lots of online marketing information that may benefit you, I'll be linking to them. The first one up is: Marketing Your Writing - Which Opt-in Offer Converts Best? It’s realistic to say that all writers today are also marketers. The internet has made marketing a necessity – it’s just jam-packed with