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DoSomething.org has learned that using text messaging (is not only better at engaging teens than email — texting gets a 100% open rate! — it also leads to a dialogue. Sometimes, however, that takes an unexpected twist with teens texting to ask... Read the rest of this post

We chatted with Naomi Hirabayashi and Chloe Lee at DoSomething about their new anti-bullying effort — a bullying census on Facebook tied with the release of the documentary “Bully.” They’re hoping not only to get an accurate picture of... Read the rest of this post

We recently chatted with Dave Deluca about his new role as Head of Campaigns for DoSomething, how to motivate teens to get involved, keep campaigns fun, and how organizations can spark the interest of teens. Among his key goals are listening to... Read the rest of this post

We followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in... Read the rest of this post

Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post

Today we shine the Ypulse Author Spotlight on Nancy Lublin, CEO of DoSomething.org and co-author along with Julia Steers and Vanessa Martir of recently released guide,  Do Something! A Handbook for Young Activists. Aimed at members of the  "We... Read the rest of this post

As any teenager could tell you, college admissions are getting more competitive every year — and increasingly, great grades and SAT scores don't guarantee anything. Interested in the role community service plays in admissions, the folks at... Read the rest of this post

Mountain Dew returns to the UK (by popular demand, announcing the end of its 12 year absence with a social media campaign that builds off fans' online petition. Also MediaPost, reg. required, talks to Ford exec Thomais Zaremba on the long lead up... Read the rest of this post

By now we've all seen the studies on "green teens," trend pieces on eco-friendly campuses and stats revealing tweens who volunteer more than Mom and Dad. It's official: this generation of youth has helped raised our collective environmental... Read the rest of this post

Food Network debuts the 'Cooking Channel' (an offshoot with a new slate of "low-key programs targeted at a hipper crowd interested in the grass roots of food culture." This makes me wonder how Food2 is doing. Also a comscore survey reminds us that... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post

Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our Ypulse Jobs Board. If your company has an open position in the youth media or marketing space, we encourage you to post there. Post a... Read the rest of this post

Theories on why 'Jennifer's Body' flopped (The R-rating? Botched marketing? The "Cody-isms"? Megan Fox? Debates are underway. Also Johnny Depp backs out of the fourth "Pirates" film after Dick Cook's departure from Disney) (E! Online) (The Awl)... Read the rest of this post

Can Vitaminwater revitalize MySpace Music's digital sales? (that's the hope behind a summer campaign highlighting the brands' partnership with a new music-themed flavor and free mp3s) (Ad Age, reg. required) - Motivational texts don't move teens... Read the rest of this post

Summer start-ups (facing a dried up seasonal job market, teens turn to entrepreneurship. Also, research shows that Gen Y and senior citizens have an easier time adapting their spending habits for the recession. Plus, a sneak preview of the teen... Read the rest of this post

MTV vamps it up (advertising a new online vampire series called "Valemont" within "The Hills." Plus check out NewTeeVee's review of "Anyone But Me," a coming of age story about young lesbians. The Pope now has his own YouTube channel. And more... Read the rest of this post

For this Ypulse Toolbox, I'm focusing on 10 youth activism sites to give you a broad brush of what's happening in this space. I know there are many, many more amazing youth activism oriented communities, Facebook applications/groups and... Read the rest of this post