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Do you speak for organization as a way to advertise your books? Maybe you do school visits, or talk to a Kiwanis club, or even do Keynote Speeches for various organizations as a way to supplement your writing income.

If so, I’ve got a great book for you.

TED Talks

I am inspired by the TED Talks. TED, or Technology, Entertainment and Design, a nonprofit organization, invites people to give “the speech of their lives” in 18 minutes or less. Each speech should focus on one “idea worth sharing.”

The video archive includes some of the best public speaking you’ll ever see.
If you want to give better speeches, it makes sense to study the TED talks.

And that’s exactly what Jeremey Donovan has done in his book, HOW TO DELIVER A TED TALK: SECRETS OF THE WORLD’S MOST INSPIRING PRESENTATIONS. As you read this post on October 27, 2014, I’ll be at a Reading Recovery conference speaking about my work. The last time I went out, I bombed.

Now, I do a lot of speaking and it comes pretty easy for me. But last time, I really wasn’t prepared the way I should’ve been, and it showed. I vowed THAT would never happen again. In fact, that failure has spurred me to aspire to do better than ever before. Whatever level I was before, I’d like to up the game and improve.

Focus. When I taught freshman composition, the hardest thing was to get students to focus on something important enough, but manageable within the five pages of the assignment. Focus is difficult because we have so much we want to say. But not everything needs to go into THIS speech. TED talks ask you to find that one “idea worth spreading.”

It took me a long time to focus this speech! In some ways, the question is a philosophical one: what do you care about passionately? That’s what will connect with people.

Structure. Like any good writer or speechwriter, Donovan spends a lot of time on organization. There’s nothing particularly new or innovative in this section; however, his analysis of speech after speech is helpful, because you’ll see exactly how other TED talks were organized. He covers both inductive and deductive reasoning in detail.

Storytelling. The use of stories to enliven a speech is a time-tested technique. But Donovan explains the WHY and WHICH ONE. For me, the emphasis on a personal story was important. I am an ambivert, able to be extroverted when necessary, but in my everyday life, I’m an introvert. I don’t like sharing personal stories. And yet, for others to connect with you, it’s necessary. My new speech includes several new personal stories.

Powerpoint. Donovan says that about 60% of TED talks have no Powerpoint. Hurrah! It’s not my favorite method of giving information to a crowd. However–this time, I realized that I needed to do one. My normal approach would be to blow it off till the last minute–but that didn’t work last time and I was determined to do it right this time. I created a 55 slide pack.

Practice. Really? You want me to practice this 70 minute presentation? Yes. If I was doing a TED talk–with all the prestige of that organization, you can bet I would practice. I’m planning to do a run through a couple times this weekend. Realistically–one really good run-through is likely, but that’s better than the last time!

The benefits of taking the time to focus on the speech should be great. I know that I’ll relax more because I’m prepared. The connection with the audience should be much better than last time when I truly bombed. And who knows where it will go from there.

Slideshare From Jeremey Donovan

You should watch a 100 of these videos before you go out to do your next presentation! Here are some TED Talk Playlists to get you started.

As you read this, I’ll be about to speak. So send me the traditional on-stage blessing: Break a Leg!

By Nicholas Rankin

On 27^th June 1941, in Washington D.C., Lt-Commander Ian Fleming RNVR drafted a short ‘Memorandum to Colonel Donovan’ on how to structure and staff the headquarters of his new American intelligence agency, COI, to be set up by Christmas 1941. Fleming suggested taking over a section of the FBI building and liaising closely with the Attorney-General and J. Edgar Hoover; Donovan would need to make friends with both the State Department and the FBI and enlist their full help ‘by cajolery and other means’. As Co-ordinator of Information, Donovan would have to ‘dragoon’ the War and Navy Departments into co-operation and be ‘prepared to take action quickly if they don’t help.’ Fleming recommended that Henry Luce of TIME magazine be asked to run Foreign Intelligence, a good “sapper” or military engineer should run Sabotage (a practical problem where romantics should not be encouraged), and Edgar Hoover should nominate someone to run Counter-espionage.  Ian Fleming, who had a background as a Reuters news agency correspondent, thought Donovan would need a ‘Managing Editor with staff from a news agency foreign desk to receive and disseminate intelligence from a central office at GHQ’. He suggested consulting the head of Associated Press and getting staff from only one news agency to avoid jealousies and friction. There would have to be heads of country sections, liaison officers with other government departments, someone in charge of communications (‘A good Fleet Signals Officer’), someone to run matériel and transport (‘Consult American Express’) and many Field Officers (‘Pool the files of the State Department, Navy and Army, and pick the best. Appoint talent scouts to find more if necessary.’) Whoever recruited personnel should be a ‘thoroughly critical and sceptical man’.  To liaise with the British Secret Service in London, Ian Fleming with his naval background naturally suggested people he knew through the Naval Intelligence Division: Commander Christopher Arnold-Foster and Captain Eddie Hastings. He wanted the closest cooperation between Britain and America: ‘Request CSS [the head of MI6] to allow your men in the field to work closely with ours’, and he advised judicious punishment pour encourager les autres: ‘Make an example of someone at an early date for indiscretion and continue to act ruthlessly where lack of security is concerned.’

Three weeks later, Fleming sent his boss Admiral John Godfrey, now back in London, a MOST SECRET cable about Donovan’s progress to date as Coordinator of Information.

1) Initial grant of ten million dollars placed at his disposal.

2) Washington personnel will be housed in Library of Congress and New York office will be at No. 2, Wall Street.

3) Skeleton staff should be at work by August 15^th.

4) Information from Colonel Donovan will go direct to the President.

5) Emphasis has shifted towards strategical, economic and psychological research work and planning.

6) Propaganda in enemy countries will have a considerable role under ROBERT SHERWOOD, dramatist, working with radio corporations and Federal Communications Committee.

7) Geographical sections containing one naval, one military, one flying officer with civilian experts will be created. They will report to a Joint Intelligence Committee which will include Director of Naval Intelligence, Director of Military Intelligence, State Department. Their sources of information will be Service Intelligence departments supplemented by any fields they may be able to develop. These sections will also nominally repeat nominally be charged with Secret Intelligence Service, Special Operations 1  [propaganda] and Special Operations 2 [active operations] work