Hello again! I don't have much time to chat today as I have a pretty complex project on hand, so I'll just jump into a brief step-by-step of a recent project I can finally post. I think. Although I do not see anything for the campaign online, I was told that I could start promoting the artwork in October...
Over the summer, I was very lucky to be chosen for a poster campaign. It is for Sidedoor Productions, a film studio that accepts submissions/scripts for movie ideas (think Project: Greenlight). They are teaming up with Mountain Dew to get the word out: you could have your movie made! The design firm handling the promotions was TracyLocke in Connecticut. A special thanks to Kim and Andy for selecting me as well as their friendly demeanor and patience.
The project was originally going to run four posters, but the number was cut down to two due to budget. There may be a third poster in the future if needed. The first two posters were to a pitch/script-themed poster and a generic all occasions poster.
Quick composition layouts that were discussed before sketches: Round one of sketches:
Round two of sketches (face alterations):
Round three of sketches (additional face alteration):
First round of finished art (too green):
Second round of finished art (more facial detail and new figure, background alteration):
Third round of finished art (face alteration and color changes):
Final posters as produced by TracyLocke:
I decided to show the original artwork on my website so that viewers will see exactly what I delivered. So I placed the needed text on the art and produced these versions for my promotions:
The entire process for these posters took around six weeks due to Andy and Kim waiting for feedback from folks at both Sidedoor and Mountain Dew, folks on vacation, etc. I do hope we continue with the third poster as I greatly enjoy working in a series. I also think I enjoy poster work so much that I am hoping to do more both for clients as well as self-initiated projects.
Enjoy the Day,
Chris
new posts in all blogs
Blog: Chris Whetzel Illustration (Login to Add to MyJacketFlap)
JacketFlap tags: graphic, whetzel, chris, campaign, dew, artist, illustrator, illustration, film, art, poster, Add a tag
By: Chris Whetzel,
on 10/15/2009
Viewing: Blog Posts Tagged with: dew, Most Recent at Top [Help]
Results 1 - 2 of 2
Blog: Chris Whetzel Illustration (Login to Add to MyJacketFlap)
JacketFlap tags: graphic, whetzel, chris, campaign, dew, artist, illustrator, illustration, film, art, poster, Add a tag
0 Comments on Cham-paign, anyone? as of 10/15/2009 6:34:00 PM
Add a Comment
By: Laurel Gaylord,
on 9/14/2009
Blog: studio lolo (Login to Add to MyJacketFlap)
JacketFlap tags: cactus monday, prickly pear, studio lolo, dew, Add a tag
Blog: studio lolo (Login to Add to MyJacketFlap)
JacketFlap tags: cactus monday, prickly pear, studio lolo, dew, Add a tag
This atc was inspired by a card I bought with a photograph of dew on a prickly pear cactus. No matter if I scan it or photograph it, the sparkles just aren't showing up! It's really prettier in 'person.' (Done on the back of a recycled birthday card.)
Something quick and simple for this Monday. HCM!!!
2 Comments on Cactus Monday: Sparkling Dew, last added: 9/14/2009
Display Comments
Add a Comment
wanna trade cactuteer? i will send you images of my new cards by e mail, i don't use my atc blog anymore, do it all n atcs4all.xx
Hey, that's a neat illustration!!!! You cactusteers are so awesome with your Monday art!!! Hope you had a nice weekend Lolo. :)