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By: Elvin Lim,
on 8/2/2010
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By Elvin Lim
President Barack Obama knew that he needed to help his party out as Washington gears up for the November elections. And so, he went on daytime television.
According to Nielsen ratings, Obama had 6.5 million people tuning in to The View last Thursday. In his last Oval Office address on the BP oil spill at primetime on June 16, he enticed only 5.3 million to listen in. As a pure matter of strategy, the decision to go on The View would have been a no-brainer. With a bigger audience in a relaxed atmosphere and soft-ball questions, Obama had little to lose and much to gain by going on daytime TV. In fact, because people are tired of speeches from behind a desk (which is why speeches from the Oval Office garner smaller and smaller audiences the further we are from Inauguration day), people rarely get to see a president taking questions on a couch (which is why The View got .4 million more viewers on July 31, 2010 than on November 5, 2008, the day after Obama was elected).
People say the president’s appearance on The View, the first ever by a president on a daytime TV show, “demeaned” the office. (People said the same thing when Bill Clinton went on the Arsenio Hall Show.) Maybe this is true, and there is something undignified about taking questions while seated on a sofa. But one wonders if there might have been some sexism involved, that what was deemed “demeaning” was that Obama didn’t think it was below his station to be flagrantly courting a minority demographic.
Demeaning or not, like a flower turns towards the sun, Obama is returning to his base in the summer before the mid-term elections. He must, because a large proportion of his base are women. Although 56 percent of women voted for Obama in 2008 (and this was over four times the size of the gender gap between Kerry and Bush in 2004), about a third of these women have since jilted him. Obama was being more than honest when he jested that “I wanted to pick a show that Michelle actually watches.”
Obama is rehabilitating his reputation because his party’s fortunes are inextricably linked to his this November. More than any single factor out there, Barack Obama can enhance the size of the Democratic turn-out in November. And it is worth repeating that almost everything he has done in the last year and a half has guaranteed a sizable Republican turn-out. As Republican candidates have also been successful in nationalizing local races, these voters are disproportionately angry, charged-up, and ready to do some damage to Democratic one-party rule in Washington. Democrats have one piece of good news in this: according to Pew Research, only 52 percent of Republican voters are anticipating their vote as a vote against Obama, compared to 64 percent of Democrats who felt the same in 2006, which suggests that the electoral slap-in-the-face come November might not be as stinging as some pundits have been suggesting.
If there is one thing we know Obama can do, it is to campaign. While that does not make him a good president, he remains a force to reckon with because the road to Capitol Hill runs through the White House. So on The View and on the road the president shall be.
Elvin Lim is Assistant Professor of Government at Wesleyan University and author of The Anti-intellectual Presidency, which draws on interviews with more than 40 presidential speechwriters to investigate this relentless qualitative decline, over the course of 200 years, in our presidents’ ability to communicate with the public. He also blogs at
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Did you sleep last night? I did, but only because I took NyQuil. It is estimated that one in ten people suffer from Insomnia- and Jack D. Edinger and Colleen E. Carney have written a guide that can keep you from suffering alone. Overcoming Insomnia, in our Treatments That Work series, has two editions, one designed for therapists and one designed for patients. Below is an excerpt from the patient workbook, which provides essential information about healthy sleep and the reasons for improving sleep habits, and then introduces a behavioral program designed to address that patient’s specific sleep problems.
-Select a standard rising time
It is important that you choose a standard rising time and stick to it every day regardless of how much sleep you actually get on any given night. This practice will help you develop a more stable sleep pattern. As 
discussed in the previous chapter, changes in your sleep-wake schedule can disturb your sleep. In fact, you can create the type of sleep problem that occurs in jet lag by varying your wake-up time from day to day. If you set your alarm for a standard wake-up time, you will soon notice that you usually will become sleepy at about the right time each evening to allow you to get the sleep you need.
- Use the bed only for sleeping
While in bed, you should avoid doing things that you do when you are awake. Do not read, watch TV, eat, study, use the phone, or do other things that require you to be awake while you are in bed. If you frequently use your bed for activities other than sleep, you are unintentionally training yourself to stay awake in bed. If you avoid these activities while in bed, your bed will eventually become a place where it is easy to go to sleep and stay asleep. Sexual activity is the only exception to this rule.
- Get out of bed when you can’t sleep
Never stay in bed, either at the beginning of the night or during the middle of the night, for extended periods without being asleep. Long periods of being awake in bed usually lead to tossing and turning, becoming frustrated, or worrying about not sleeping. These reactions, in turn, make it more difficult to fall asleep. Also, if you lie in bed awake for long periods, you are training yourself to be awake in bed. When sleep does not come on or return quickly, it is best to get up, go to another room, and only return to bed when you feel sleepy enough to fall asleep quickly. Generally speaking, you should get up if you find yourself awake for 20 minutes or so and you do not feel as though you are about to go to sleep.
- Don’t worry, plan, or problem solve in bed
Do not worry, mull over your problems, plan future events, or do other thinking while in bed. These activities are bad mental habits. If your mind seems to be racing or you can’t seem to shut off your thoughts, get up and go to another room until you can return to bed without this thinking interrupting your sleep. If this disruptive thinking occurs frequently, you may find it helpful to routinely set aside a time early each evening to do the thinking, problem solving, and planning you need to do. If you start this practice you probably will have fewer intrusive thoughts while you are in bed.
- Avoid daytime napping
You should avoid all daytime napping. Sleeping during the day partially satisfies your sleep needs and, thus, will weaken your sleep drive at night.
- Avoid excessive time in bed
In general, you should go to bed when you feel sleepy. However, you should not go to bed so early that you find yourself spending far more time in bed each night than you need for sleep. Spending too much time in bed results in a very broken night’s sleep. If you spend too much time in bed, you may actually make your sleep problem worse. The following discussion will help you to decide the amount of time to spend in bed and what times you should go to bed at night and get out of bed in the morning.
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Just One More Book!! made its first television appearance, yesterday. We were guests of Daytime, a magazine show on Rogers Television. Hosts Derick and TL asked us about podcasting in general and the origins of Just One More Book!! before exploring our love of children’s books.
After a short break, we recorded a review live on television (that review will be published tomorrow). That means not only did we record our show in a setting we’re not used to recording in (our favourite coffee shop), we did it in front of the hosts, crew, a collection of cameras and a live television audience. It was very exciting!
After the review, Derick and TL asked us about the review process and how we find great children’s books. Some of that audio may find its way into our Saturday show along with impromptu reviews we recorded with Tuule (someone we met in the green room) and Erin (the Producer of Daytime).
Thanks to everyone at Daytime and the folks we chatted with in the green room!
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[…] ZZZZZZ. I just had a weekend home alone with my five year old. That’ll cure your insomnia, I’ll tell you what. She has wonderful energy. […]