CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE:
Website Creation to Beyond Book Sales by Karen Cioffi
START DATE: Monday, March 4, 2013
DURATION: 6 weeks
COURSE DESCRIPTION:
As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence.
Why is this absolutely necessary?
Well, imagine being a spec in the sky . . . so tiny and far away that you’re invisible to the human eye. That’s you in the Internet universe. So, how do you get a flickering light going and build it into a steady strong beam?
By creating and building your author online presence.
If you’re a first time author, the process should begin before your book will be available for sale. This course will take you from square one right on through to beyond book sales.
If you have one or more books under your belt and already have a website up and running, but want to extend your marketing reach and draw more traffic to your site, or you want to branch out with additional writing related products or services, weeks two through six of this class will help you achieve just that.
The class will also provide two live or replay screen-sharing webinars to further aide in understanding. Screen-sharing allows the presenter to share her screen, so students can see how each step is done.
Here’s an outline of the six lessons:
1. The Bare-Bottom Platform Basics: The Foundation and Creating an Author Website
2. Blogging for Success: Creating Effective Content
3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010
5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s
6. How to Create a Product Line and Attracting Customers Through Information Marketing
And, there are two bonus lessons!
For full details, with a breakdown of each lesson and testimonials, go to:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence1
Here are a few Testimonials (there are more on the WOW! page):
The last three weeks have been invaluable and this course has helped in so many amazing ways. Thanks for all the wisdom. I am learning a ton and feel so much more equipped to build my platform. Thank you so much.
~ Amy Crawford, PhD, LMFT
Psychotherapist & Writer Specializing in Military PTSD
www.amyleecrawford.com
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Three months after starting my freelance editing business, I knew I needed a website and blog but was too overwhelmed to set them up. Karen Cioffi’s class, “Creating and Building Your Author Online Presence: Website Creation to Beyond Book Sales,” looked like the perfect nudge I needed. And was it ever! Karen provides even more information than I’d hoped for. She is approachable, helpful, and knowledgeable, and not only did I learn what I knew I needed to learn, I also came away with new marketing strategies I hadn’t even thought about—and that’s saying something, considering my background in publishing. If you’re even just thinking about writing a book someday, take this course now and start building your author platform!
~ Candace Johnson, Change It Up Editing and Writing Services
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Karen Cioffi knows her stuff! I sat in on her class and was extremely impressed by her course materials, website evaluations, and personal coaching with students. She knows a lot about making your website stand out from the pack—even an old pro like me learned a thing or two! She provided students with unique solutions personally tailored to their own websites that I would never have thought of. I highly recommend this course for those who are looking to build their online platform. Karen goes above and beyond for her students and is a fantastic mentor.
~ Angela Mackintosh, editor and publisher of WOW! Women On Writing
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Karen Cioffi is the go-to person for online marketing. She knows her stuff and does what she does with heart.
~ Carolyn Howard-Johnson, multi award-winning poet, writer of fiction, speaker and teacher
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Let me help you get your online light going - sign up today!
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