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I read a great article over at Matt Lloyds Blog. It explained why some are able to create a successful online business and other can’t. It was a l-o-n-g article, but it was interesting.
To break it down and give you the gist of what Matt said, we do have the power. We are in control of whether we become successful or not.
We have to stop making excuses and playing the ‘woe is me’ card. Stop
There are many quotes that stress the importance of perseverance, but I think this one says it all.
It may be your next actionable step, it may be tomorrow, it may be next month or next year. If you continue working toward your marketing goals you will reach them.
The problem arises when doubt, a lack of self-confidence, or discouraging words make their way into your focus and thoughts.
I read a great email from Suzanne Lieurance’s The Morning Nudge. This particular ‘nudge’ was about having a clear vision and it gave me the inspiration for this article.
For a clear vision in regard to your business, you need to analyze three things:
1. Who you are
2. What you have to offer
3. Who your target market is
Interestingly, many, especially new smaller businesses, don’t really
The marketing landscape has changed. In fact, it's been changing for a while now. Rather than focusing your marketing strategy on 'hard selling', you need to work on engaging and informing your visitors, readers, and subscribers. Your audience needs to be a part of the discussion.
This builds trust and loyalty which in turn motivates people to say YES to what you're offering. This also help
